2015 Top 10 Email Marketing Stats
2015 marked a significant turn in the perception of email marketing in the media and in C-suites. After years of “Email Is Dead” headlines, this year brought renewed interest and headlines like The Triumphant Return of the Email Newsletter and Shop, Play Games, And Check Twitter—From Your Inbox.
Ultimately, these predictions of email’s demise just weren’t supported by consumer behavior. Indeed, lots of fresh research shows that email is at the top of its game.
At the same time, research from this year also points to plenty of opportunities for marketers to improve their email marketing programs and rethink how consumers interact with brands via email.
A number of these stats are ones you might want to share with your CMO as budgets get finalized for 2016. So here we go…