Email Marketing RulesVideo in Email: Full of Problems and Promise
Embedding video content into an email is hard. Support is inconsistent, and segmentation and fallbacks are a must.
The logistics and mixed subscriber experience is the chief reason that few brands have even tried video in email. However, despite all the hype and false starts over the years, video in email still holds great promise and marketers are excited about the idea of it, as much as the reality of it lets them down.
In addition to polling marketers about their usage of video in email, we interviewed three email experts, asking them what they see as the challenges and opportunities around this email element.
>> Read the entire post on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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