The Fundamental Imperatives of ‘Email Marketing Rules’
Back in November of 2010, I wrote an Email Insider column titled ‘Best Practices’ Are Dead, in which I argued that the term “best practices” has been much abused and was too broad to cover what I called the never-break “Ethical Imperatives” and the okay-but-unwise-to-break “Recommended Practices.” I didn’t know it at the time, but that column would be the genesis of my new book, Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts, which discusses 108 email marketing best practices.
That column discussed six practices that I consider critical to being a legitimate member of the email marketing community. All six involved permission, which is still the vital element that separates us from spammers.
The book expands on those never-break rules, bringing the total to 10, which I’m delighted to share exclusively with you here… Read my entire Email Insider column >>