E-Gift Cards Increasingly a Real-Time Gift

View Examples of E-Gift Card MessagingBetter delivery technology and the rise of mobile email reading has made e-gift cards, which have long been branded “the perfect last-minute gift,” into more of a real-time gift.

While eGift Card Day is officially on Dec. 23, email messaging about e-gift cards has actually been higher on Christmas Eve since the 2012 holiday season. This holiday season that shift was even more pronounced.

>> Read the entire post on the ExactTarget Blog

>> View gallery of e-gift card messaging examples

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