Webinar Recording + Q&A: Building Successful Email Workflows
Based on our 2017 State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending. The report is focused on industry averages, but what does the exceptional email workflow look like?
In this webinar, Product Manager Kevin Mandeville and I answer that question, sharing insights about the behaviors and processes that separate successful email programs from less successful ones. Some of those behaviors include the use of a year-round content calendar, the creation of email briefs for every email, the use of partials to speed up email development, and utilizing an extensive pre-send checklist.
If you didn’t make the webinar, there’s no need to worry. You can watch the whole thing, plus see the answers to the questions we didn’t get to during the live webinar.