3 Embarrassing Subject Line Mistakes to Avoid

3 Embarrassing Subject Line Mistakes to AvoidSubject lines are incredibly powerful, and marketers know it. That’s why, for instance, subject lines are by far the most A/B tested email element, according to Litmus’ 2016 State of Email Design.

But despite the recognition of their importance, subject lines mistakes are not uncommon. These mistakes are devastating to email performance because they distract subscribers and undermine your message at the very beginning of a potential email interaction and at a point when you have only a few seconds to grab their attention.

Some of these mistakes can also be quite embarrassing and…off-brand. In our latest SlideShare, we discuss three such mistakes and share numerous real-world examples.

>> View the full post and slidedeck on the Litmus blog

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