Would You Describe Email Marketing as ‘Failure-Friendly’?

Is email marketing 'failure-friendly'?Litmus posed that question to more than 1,000 marketers and to a group of email marketing experts and got very different answers. While marketers were very mixed, the experts said that failures in email were, at the very least, less painful than in other channels; and at most, necessary for optimizing the channel.

In this blog post, we explore why email marketing should be a failure-friendly channel, as well as share strategies for changing the culture at your company if it is unforgiving of email failures.

>> View the entire post on the Litmus blog

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