#Webinar: 2014 Best of the Email Swipe File at 2pm July 24

Posted by Chad S. White on July 3, 2014

Join me and Andrea Smith, ExactTarget’s Design Lead of Content Marketing & Research, on July 24 at 2:00 p.m. (EDT) as we discuss the five critical email design and strategy trends that guided our selection of the 20 emails in the 2014 Best of the Email Swipe File.

We’ll share research and discuss how savvy marketers are tapping into the power of these five trends, which are: (1) a growing need to personalize content, (2) a greater sophistication for triggered messages, (3) rendering that’s optimized for the platform, situation, person, and time of open, (4) a unique voice that’s more helpful than promotional, and (5) a continued evolution of the fundamentals.