Email Marketing RulesWebbula: If You Could Only Use 2 Email Metrics
As part of their Ask the Experts series of video interviews, Webbula asked: “If you could only use two email metrics, which two would you use?”
I was happy to be among eight email experts selected to answer. I said return on investment (ROI) to help prove business justification, and subscriber lifetime value to help align email marketing with those that are being served. I explain in more detail in a 2-minute video that’s in the Webbula post.
The other experts said…
- Samantha Iodice: Read Rate, Click-to-Open Rate
- Andrew Kordek: Engagement Score, Link Level Reporting
- Gavin Laugenie: ROI, Click-Through Rate
- Randy Levy: ROI
- Chris Marriott: Clicks, Inbox Placement
- Kath Pay: Conversion Rate, Customer lifetime Value
- Tom Wozniak: Click Rate, Conversion Rate
To watch my video response, as well as theirs…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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