Email Marketing RulesWatch “The 5 Design Trends behind ‘The Best of the Email Swipe File'” Webinar
If you missed the webinar that Andrea Smith and I did yesterday on “The 5 Design Trends behind ‘The Best of the Email Swipe File,’” the slides (with notes) and a recording of the 45-minute webinar are now available.
View the slides on SlideShare >>
Watch the webinar recording (registration required) >>
“The Best of the Email Swipe File” is not just about 20 outstanding emails. It is also about five critical design trends:
1. A growing requirement to be mobile-friendly
2. Increasing relevance through personalization
3. Greater sophistication for triggered messages
4. A stronger editorial voice
5. A continued evolution of inspired fundamentals
During this webinar, Andrea Smith and I discuss these trends and how our selections from the Email Swipe File illuminate those trends.
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
