Top Email Marketing Trends of 2017

The Biggest Email Marketing Trends in 2017 Will Be...Litmus asked more than 1,200 marketers which of the following six promising email marketing trends they were most excited about for 2017:

  • Interactive emails
  • Email encryption
  • HTML5 video in email
  • Big Data personalization in emails
  • Omnichannel email experiences
  • Automated emails

None of those trends got the majority of respondents excited, so we decided we’d explore all six of them. In addition to sharing our own thoughts, we’ll add in the opinions of some of our Email Marketing in 2020 ebook contributors. Perhaps we can give you some reasons to be more excited about some of these email marketing trends, all of which we think will be impactful this year.

>> Read the full post on the Litmus blog

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