The Most Inspiring Subject Lines

View all of Chad's MediaPost columnThere’s probably no greater fascination among email marketers than subject lines. Creating magic in just a few dozen characters is a mix of art and science and luck.

While straightforward subject lines tend to fair best, I recently shared 100 of my favorite creative subject lines since 2006 to inspire folks to experiment and test. We asked readers to tweet their favorite subject lines from the collection, and keeping track of the nearly 500 tweets revealed some interesting trends.

The subject lines that readers found most inspiring were…

>> Read my entire Email Insider column on MediaPost.com

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