The Last Word on February 2013

A roundup of articles, posts, tweets and emails you might have missed last month…

Must-read articles, posts & whitepapers

Email Engagement: Often Talked About, Rarely Defined

Mini posts cans of spam in apology for email blunder

Ignore Droid at Your Own Risk (infographic)

Winter Storm Nemo: Newsjacking & Ad-Hoc Email Templates

In Defense Of Email

Insightful & entertaining tweets

@K_Hamerstadt: Segmentation from my fav retailers should make me feel like I have an online personal shopper. I don’t get that experience today. #ETCafe

@martinlieberman: “Anyone without an email address is the digital equivalent of a homeless person.” http://t.co/ILgeIeki (via @DelaQuist)

@EmailErika : You only have 20 words to make an impact. From, subject line and pre header. Organic search terms make gd subject lines. #EEC13

@mitchdf: RT @indystar: Editorial cartoonist Gary @Varvel on U.S. Postal Service stopping mail delivery on Saturdays: http://t.co/jgk2EnNp

@jcohen808: .@SeinfeldToday – Kramer gets into the spam game, pretends to be a Nigerian widow. Jerry: “What’s the big deal with using a hyphen?” #eec13

Noteworthy subject lines

Victoria’s Secret, 2/23 — One way to live #TheFabLife…
Mercedes, 2/22 — #Untamed. A digital photo installation.‏
Adidas, 2/16 — #allin4allstar‏
Bluefly, 2/8 — Shop So Hard…#ThatSaleCray
DCCC.org, 2/5 — #ShameOnCantor
Crate & Barrel, 2/24 — Easter&Sunday‏
MAC Cosmetics, 2/23 — Dress your lips Red Carpet Red with Gregory Arlt‏
Walmart, 2/20 — Make the most of your tax refund – Save on TVs, laptops, bedding, tires & more‏
Michael’s, 2/18 — Technology-free with your family‏
Aeropostale, 2/18 — Day Off? Let’s Shop! Everything 50% – 70% Off‏
Threadless, 2/13 — 24 hours only: Tees for just one honest Abe (that’s $5).‏
The Container Store, 2/2 — Groundhog predicts: SPRING IS NEAR!‏ [promoting spring wardrobe organization]
The Children’s Place, 2/2 — Groundhog Says… Stock Up for an Early Spring with 25% Off!
The Container Store, 2/28 — Made in the USA with American ingenuity‏
ModCloth, 2/27 — These cute clothes give baby sloths a run for their money!
Home Depot, 2/24 — Get Curb Appeal At An Appealing Price‏
ThinkGeek, 2/12 — ThinkGeek’s new…*sniff* What is that!? [promoting Geeky Candle Set]
The Crutchfield Team, 2/6 — Four steps take your car stereo system from blah to BAM!
ModCloth, 2/4 — *Ding Dong Ding* Hearing wedding bells?