The Last Word on April 2021

A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Consumer Email Tracker: Deep-Dive Insights from the Email Council (DMA UK)

Cookie Anxiety: Why Brands Are Sweating And What They Can Do About It (MediaPost)

21 Email Marketing Thought Leaders: Our Top Picks (Email on Acid)

Insightful & entertaining tweets

When 1m people read your newsletter, you learn what works and what doesn’t.

I’ve been involved in several @thehustle newsletter redesigns.

Here’s my framework for newsletter design 👇

— Kolby Hatch (@HatchKolby) April 29, 2021

A1: Year 2187
Probably sending email marketing communications to the customers who settled on another planet!#MarketingChats

— Manish Thaduri (@sfdcFanBoy) April 7, 2021

Quite possibly the best email I’ve ever received 🎉 pic.twitter.com/msay5pYeow

— Lauren Meyer (@LaurenEmailGeek) April 20, 2021

No brief, no talk! Always insist on having a completed brief that is agreed upon. You’ll save yourself a lot of trouble in future and can manage expectations. #emailgeeks #digitalmarketing pic.twitter.com/DcqiwyZk7V

— Najmah ‘Two Sheds’ Salam (@najmetender) April 22, 2021

Marketing is an investment, not an expense.

If you want short term results, invest in sales.

If you want long term results, invest in marketing.

Stop cutting your long term strategy because money is tight in the short term.#marketingtwitter

— Jason Vana (@jasonvana) April 21, 2021

Noteworthy subject lines

Starbucks, 4/1 – Starbucks® Earth Month Game is here 🍃
IKEA, 4/21 – BIG things are happening with the IKEA tiny home!
Hobby Lobby, 4/4 – Hobby Lobby Easter 2021 Message
Victoria’s Secret, 4/27 – What Mom Really Wants: Cozy Everything
Saks Fifth Avenue, 4/13 – Make it personal: Mother’s Day gifts from Shutterfly & more
Saks Fifth Avenue, 4/27 – Saks Chief Merchant Tracy Margolies’ shares her top Mother’s Day gifts
Zales, 4/28 – 🦸‍♀‍ It’s National Superhero Day! Celebrate Your Superhero, MOM
Williams Sonoma, 4/8 – How we make coffee shop drinks at home
Banana Republic, 4/13 – Discover Luxe Athleisure
West Elm, 4/8 – Invitation for living room relaxation
Kohl’s, 4/16 – Create your at-home oasis inside or out.
Target, 4/20 – Patio season has arrived☀️
Target, 4/29 – It’s fire pit time 🔥
Express, 4/29 – Who’s ready for comfy girl summer?
Big Lots, 4/8 – Garden party-ready? You better beLEAF.
Eddie Bauer, 4/13 – Get In The Car, We’re Going CAMPING! 🚘⛺
Nordstrom, 4/13 – Trending sandals: built-up soles, slides, jellies and more
Lane Bryant, 4/8 – Color Crush: Mellow Yellow 🍋🌻💛🌼
Uncommon Goods, 4/2 – ⚾ Happy Opening Day! Diamonds are EVERYONE’s best friend.
ModCloth, 4/20 – Marriage is what brings us together today.
IKEA, 4/1 – Psst…we’ve improved Click & Collect.
Macy’s, 4/7 – New! Shop at your local Macy’s & pay later with Klarna 🤩
Fandango, 4/20 – Your Favorite Theaters Are Open
IKEA, 4/8 – Chad, get a FREE DAY of child care at KinderCare!
Everlane, 4/1 – A Chino For Jeans People—And Vice Versa
Crate & Barrel, 4/13 – Which upholstery is right for your sofa?
Williams Sonoma, 4/24 – Strawberry is all we want + 3 desserts to try…
Gap, 4/6 – ? M ? Y ? S ? T ? E ? R ? Y ?

New posts on EmailMarketingRules.com

Subscriber Needs Your Preference Center Should Address

Holiday Marketing Quarterly: Second Quarter 2021 Checklist

The Last Word on March 2021