Email Marketing RulesThe Changing State of Email Nav Bars
The email navigation bar is evolving. Experimentation over the years has led to greater flexibility, fraying the connection between the links in website nav bars and those in email nav bars. And now the move to mobile-friendly is blowing up that connection completely, and whittling down the number of nav links to the bare necessities.
Mobile Navigation Bars
Back in 2009, I looked at the email nav bars used by major retailers and found that 38% of retailers used an email nav that matched their website’s and that on average they included a little more than 8 links in their email navs. The largest email navs included 19 links, while the smallest only 3.
Those at the low end were ahead of the curve, because…
>> Read the entire post on the ExactTarget Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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