Webinar Recording + Q&A: State of Email – A Year in Review

To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series, which included: The State of Email Design [ebook] The State of Email Salaries & Jobs in the U.S. [ebook] The State of…

Infographic: Many Email Marketing Mistakes Going Undetected

Our 2016 State of Email Production report found that 31.6% of marketers hadn’t halted a single email send in the past 12 months and that 49.4% hadn’t sent a single apology or correction email. At first, we were very impressed by these brands. However, as we dug into the data, we became…

The Deeper Meaning Behind 5 Email Marketing Soundbites

While at The Email Design Conference in Boston a few weeks ago, I tweeted a lot of great email marketing soundbites from the sessions, and saw a bunch of great ones from the sessions in the track I wasn’t in. Twitter is fantastic at delivering soundbites like these, but it’s horrible at…

Why It’s More Likely Now that We’ll Be Able to FixOutlook

Frustrations with email rendering in Outlook run deep. They date back to 2007 when Microsoft switched its Outlook rendering engine from Internet Explorer to Word, which had—and still has—poor support for HTML and CSS. Those frustrations boiled over with the FixOutlook.org Project, which Campaign Monitor started in 2009. Aimed at getting Microsoft’s…

Marketing Tips to Drive Holiday Sales & Revenue

The holiday season is on the horizon. Along with 19 other experts, BigCommerce asked me for my top tip for a successful holiday season. My top holiday marketing tip was: Start planning now! The majority of brands don’t plan their holiday email marketing campaigns more than 2 months in advance, according to…

Holiday Email Marketing: 4 Reasons to Start Planning Now!

Black Friday, the unofficial start of the holiday season, is just a little more than three months away—and 80% of marketers haven’t begun planning their holiday email marketing campaigns yet. Here are four reasons that email marketers should be planning further out for peak season campaigns like holiday campaigns: Most retailers send…

4 Fears Email Marketers Need to Conquer

When Malcolm Gladwell’s Outliers came out in 2008, everyone was really taken by the “10,000 Hour Rule,” which said that it took roughly 10,000 hours to become an expert at something. At the time, I worked at the email marketing agency Smith-Harmon and we liked the concept so much that we created…

Infographic: 2016 State of Email Agencies

Email marketing agency teams provide help for short-term projects, bring in strategic and technical skills that may be hard to hire for locally, and in many cases provide day-to-day operations support. They’re key part of the email marketing ecosystem. Their email marketing processes are also considerably different than those of brand marketers….

What Your Email Service Provider Strategy Says about Your Email Program

How many email service providers a brand uses to send its emails reveals a lot about their email program—how sophisticated it is, the size of their email team, and much more. Whether they use a homegrown email platform is equally revealing. In Litmus’ State of Email Production report, we asked more than…

The People, Process, and Products of a Great Email Marketing Workflow

The right email marketing workflow is a mix of three P’s: people, process, and products. That’s how Elyse Dupre of DM News put it after I spoke with her about our 2016 State of Email Production report. I think that’s a great way to look at what it takes to build a…

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