Speeding Up Email Production Workflows & the Potential Consequences

Speeding Up Email Production Workflows: How-Tos & Trade-Offs

It generally takes about 2 to 3 weeks to create, approve, and send a marketing campaign. If your company is larger, more decentralized, or more highly regulated, it can take even longer. Usually that’s not a significant problem, but sometimes you need to be more nimble or reduce production costs due to…

8 Email Marketing Improvements to Make During Slow Periods

8 Email Marketing Improvements to Make During Slow Periods

When your business’s promotional email frequency is high during its peak season, chances are that your email program is almost exclusively focused on getting that next email out the door. However, you generally have more time to think about your strategy and invest in lasting improvements during your off-season—as well as during…

Email Marketing Trends for 2020: Proven Essentials

Email Marketing Trends for 2020: Proven Essentials

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range…

Business Book of the Month Podcast: Chad S. White’s ‘Email Marketing Rules’

Business Book of the Month Podcast - Email Marketing Rules

I recently had the pleasure of speaking with David Bain, the host of the Business Book of the Month Podcast, about my book, Email Marketing Rules. During the 51-minute interview, we talked about a wide range of email marketing topics, including: The Hierarchy of Subscriber Needs How the paid-owned-earned (POE) media model…

Our Favorite Litmus Reports of 2018

Our Favorite Litmus Reports of 2018

Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. The reports and whitepapers we released during 2018 include: 2018 State of Email Analytics 2018 State of Email Service Providers 2018…

Webinar Recording + Q&A: Key Insights from a Year of State of Email Research

Key Insights from a Year of State of Email Research

If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. In this webinar, I…

Industry Spotlight on Email Marketing at Nonprofits

Industry Spotlight: Email Marketing at Nonprofits

Every industry does email marketing a little differently. They have different goals, different business models, different conversion channels, different offers, and on and on. That’s definitely the case with nonprofits. Nonprofits tend to be fairly small compared to businesses in other industries. Their organizations are usually driven primarily by donations, and therefore…

NextAfter’s Generosity Freakshow Podcast: Optimizing Email with Chad White from Litmus

NextAfter’s Generosity Freakshow Podcast: Optimizing Email with Chad White from Litmus

I recently joined Brady Josephson of NextAfter on The Generosity Freakshow Podcast to talk about email marketing and nonprofits. We talked about: Why I wrote Email Marketing Rules Where many brands go wrong with email marketing What’s changed with email marketing over the years How nonprofits’ email marketing programs differ from other…

Infographic: Decision Tree for Recovering from Email Marketing Mistakes

Go from Panic to Recovery with This Email Marketing Mistakes Decision Tree

Oh, no. You’ve just realized that you made a mistake with your latest email marketing campaign and the panic is starting to set in. What do you do next? Take a deep breath and refer to this decision tree from our latest report, How to Recover from Email Marketing Mistakes. This decision…

Infographic: 6 Ways Nonprofits Can Improve Their Email Creation Process

6 Ways Nonprofits Can Improve Their Email Creation Process

Nonprofits perform life-changing work, and email marketing is a key way for them to rally people to their cause, raise funds, and direct action. However, nonprofits’ operations are notoriously lean. That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’…

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