Infographic: 6 Ways Nonprofits Can Improve Their Email Creation Process

6 Ways Nonprofits Can Improve Their Email Creation Process

Nonprofits perform life-changing work, and email marketing is a key way for them to rally people to their cause, raise funds, and direct action. However, nonprofits’ operations are notoriously lean. That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’…

Email Briefs: Why You Should Use Them and What to Include in Them

Why You Should Be Creating Email Briefs and What to Include in Them

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. A powerful solution to ensure that this happens is to create an email brief for every email you create. An email brief should outline the email’s goals, audience, messaging, timing, key performance indicators, and other…

Report: How to Recover from Email Marketing Mistakes

How to Recover from Email Marketing Mistakes

Email marketing mistakes are not a matter of “if,” but “when.” Email is so complex, turn-around times so short, and frequencies so high that it’s impossible to avoid mistakes completely. The best you can hope for is to keep mistakes infrequent and small, and then to manage them quickly and recover with…

Really Good Emails Podcast: Email Benchmarks

In Episode 2 of the new Really Good Emails Podcast, Matt Helbig and Mike Nelson dig into the results of their 2018 Email Industry Conditions study, which is based on survey responses from more than a thousand people in the industry. They talk about some of the most interesting stats—including team sizes,…

KoMarketing: Email Content Planning is Critical Step for Campaigns

Email content planning is becoming more sophisticated and more of a focus at many email marketing programs, according to the findings of Litmus’ 2018 State of Email Workflows report. Krystle Vermes of KoMarketing and I recently spoke about this trend. She asks me… More than half of marketers now say they use a…

Faster Is Rarely Better When It Comes to Email Creation Process Tasks

Faster Is Rarely Better When It Comes to Email Creation Process

Creating an email campaign is complicated, taking about two weeks on average from start to finish, according to Litmus’ 2018 State of Email Workflows report. Brands with 500 or more employees take even longer, dedicating 54% more time on average than smaller companies on each of their emails. Hours—sometimes many hours—are spent…

Webinar Recording and Q&A: Email Workflows that Work

Email Workflows that Work webinar

Your workflow is an expression of the investment you make in every email—and is itself a predictor of email program success. Most brands spend weeks planning and executing each email they produce. But what’s the secret to building a workflow that enables your team to get higher-quality emails out the door, faster?…

The Under-Staffing of Email Marketing Teams: 4 Faulty Justifications

4 Faulty Justifications for Under-Resourcing Email Marketing Teams

Insufficient staffing and resourcing are major, persistent problems in the email marketing industry. Email marketers told Litmus that insufficient staffing was No. 2 on their list of the biggest email marketing challenges of 2018. They also told us that adding new staff and expanding their use of agencies and freelancers was at…

A Snapshot of an Email Team

A Snapshot of an Email Team

Email marketing is a team sport. And like a sports team, it’s not just the people who are on the field that count. An email team generally consists of three groups: Internal team members, which consist of the full- and part-time employees on a brand’s email marketing team. External email team members,…

Report: 2018 State of Email Workflows

2018 State of Email Workflows

Creating a high-performing email takes time and the right resources. Most brands spend weeks planning and executing on each email they produce, and use many different tools along the way. Your workflow is an expression of the investment you make in every email—and is itself a predictor of email program success. Based…

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