Webinar Recording + Q&A: Building Successful Email Workflows

Based on our 2017 State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending. The report is focused on industry averages, but what does the exceptional email…

Would You Describe Email Marketing as ‘Failure-Friendly’?

Litmus posed that question to more than 1,000 marketers and to a group of email marketing experts and got very different answers. While marketers were very mixed, the experts said that failures in email were, at the very least, less painful than in other channels; and at most, necessary for optimizing the…

Webinar Recording + Q&A: 2017 State of Email Report

Email is a constantly changing landscape of email clients, support, and marketing trends. The email client ecosystem continues to be fragmented and dynamic, and email clients can drop and add support for critical email elements without warning. Combine that with the fact that consumers’ definition of spam is changing, and it’s pretty…

More Email Marketing Workflows Incorporating Task Runners & Static Site Generators

We continue to see web development tools being adopted by email developers. Two such tools are task runners and static site generators. Task runners automate repetitive tasks such as inlining CSS and sending test emails. Static site generators are build systems for flat files that allow you to templatize and break down…

The Email Design Podcast #62: 2017 State of Email Workflows (Part II)

In this episode of The Email Design Podcast, I continue my conversation with host Kevin Mandeville about the findings of our 2017 State of Email Workflow. In Part 1, we talked about content planning, production cycles, and email design and development tools. In Part 2, we walk through the sections of the…

The Email Design Podcast #61: 2017 State of Email Workflows (Part I)

In this episode of The Email Design Podcast, I speak with host Kevin Mandeville about the findings of our 2017 State of Email Workflow. We walk through each section of the report, talking about… Content planning Production cycles Email design and development tools …before running out of time. We then recorded Part…

Report: 2017 State of Email Workflows

Creating a high-performing email takes time and the right resources. Your workflow is an expression of the investment you make in every email—and is itself a predictor of email program success. Based on our State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes…

Finding the Goldilocks Email Approval Process

Process predicts success. That’s true across the entire email marketing workflow, including how brands handle the approval process for new emails. Successful email programs are 32% more likely than less successful programs to say they have an appropriately rigorous approval process (68.6% vs. 52.1%) rather than a burdensome process or one that’s…

7 Easy Wins to Add to Your Email Marketing To-Do List

Email is always changing, so marketers’ email marketing programs must always be changing as well to make sure they’re still relevant to consumers and creating great experiences for their subscribers. With that in mind, here are seven relatively easy-wins to consider adding to your email marketing to-do list this year: Use more…

Webinar Recording + Q&A: State of Email – A Year in Review

To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series, which included: The State of Email Design [ebook] The State of Email Salaries & Jobs in the U.S. [ebook] The State of…

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