5 Tips to Get Your Triggered Emails Ready for the Holiday Season

Triggered emails are not “set it and forget it”; they are “review and renew.” That’s especially true going into key selling seasons, like retailers are about to do. During November and December, retailers’ transactional emails and triggered emails will be high-performance assets. Here are 5 ways retailers can make their triggered emails…

4 Reasons Broadcast Emails May Be Making Your Email Program Less Competitive in the Future

Mainly driven by increases in broadcast messages, per subscriber email volume has increased at more than a 15% compound annual growth rate over the past decade. It’s an impressive growth streak—and a testament to consumers’ strong preference for brands to communicate with them via email versus other channels. It’s also a streak…

Build Smarter Emails with These 5 Blueprints

Transforming your emails can be a daunting task. Sometimes it’s difficult to know where to start, and sometimes the gap between where you are and where you want to be just seems too large to leap. In 5 Blueprints for Building Smarter Emails, we discuss how to make impactful, incremental improvements to…

Fall Edition of the Email Marketer’s Holiday Planning Checklist

Hopefully you spent your summer doing some big picture strategic planning for the holiday season. Now that we’re into October, it’s time to get more serious and more focused to the execution of holiday campaigns. In the second of my 3-part Holiday Planning Checklist for Internet Retailer Magazine, I advise retailers to:…

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