Smart Insights: Email Marketing Trends in 2018

2018 is fast approaching, so Smart Insights’ breakdown of six emerging email and marketing automation trends is timely. Their top email marketing trends in 2018—which were informed by contributions from experts, including myself—covered: GDPR, which Tim Watson of Zettasphere said would be “very disruptive if not terminal for email 3rd party data…

CAN-SPAM: How to Fix It So It Stops Hurting US Businesses

CAN-SPAM is woefully out of step with subscribers’ current behaviors, email service providers’ current capabilities, inbox providers’ current demands, and the laws of other countries. In truth, if a brand only clears the low bar set by CAN-SPAM, they are pretty much guaranteed to be blacklisted and blocked by inbox providers. While…

Webinar Recording + Q&A: 8 Trends that Will Define the Future of Email Marketing

We recently hosted a webinar where Justine Jordan and I discussed the 8 most impactful trends from our Email Marketing in 2020 report, which touches on everything from personalization and automation to inbox functionality and privacy. The recording of that hour-long webinar is now freely available. >> Watch the webinar recording Attendees…

Webinar: 8 Trends That Will Define the Future of Email Marketing

Email marketing has experienced great shifts in recent years, and is poised to undergo dramatic changes before the end of the decade. We explored the future of the channel in our recent “Email Marketing in 2020” report, where we asked 20 experts to share their vision for how email will change over…

My Predictions for What Email Marketing Will Look Like in the Year 2020

In honor of Leap Day, Litmus asked 20 email experts what their vision was for the channel in the year 2020, which is when the next Leap Day will be. Their Email Marketing in 2020 predictions covered everything from inbox functionality to email service provider functionality, and from legislation to personalization. Of…

Email Marketing, Data Breaches & Tightening Regulations?

The email marketing, privacy, and security landscapes have changed significantly since 2003, when the CAN-SPAM Act was passed. Email marketing has heated up, while privacy and security have melted down. While at The Email Design Conference, I had the opportunity to sit down and interview James Koons, dotmailer’s chief privacy officer. We…

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