The Last Word on January 2014

A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers What’s The Best Send Time? (MediaPost) Trade Secret: The Right Response To Engagement-based Filtering (MediaPost) Personalization Sees Payoffs in Marketing Emails (Emarketer) Rethinking the Post-Purchase Email Strategy (DEG blog) Thoughts on “ISP relations”…

The Last Word on December 2013

A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers What’s Your Post-Holiday Email Plan? (MediaPost) 4 Data-Fueled Insights On How People Are Using Gmail’s Tabbed Inbox This Holiday Season (Marketing Land) Personal @instagram.com email addresses could be part of the app’s new…

The Last Word on 2013

Happy New Year! As we say hello to 2014, I wanted to recap some of the best content from Email Marketing Rules and ExactTarget during 2013. Of course, it all began with the publication of Email Marketing Rules (paperback/ebook). You can check out the Introduction and an exclusive excerpt for free. To…

The Last Word on November 2013

A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers Consumers Expect Optimized Mobile Experiences, Retail Sites Need Improvement (MediaPost) Subscriber Engagement Over Time (MailChimp Blog) A How-To Guide For eReceipts (Marketing Land) A common preference request error that’s easily fixed (Zettasphere Blog)…

The Last Word on October 2013

A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers “Free” is not a Dirty Word (and 4 other Subject Line Findings) (Return Path) The Current State of Mobile 2013 Q3 (Spectacular Stats) (The Mobile Marketer) The Email Design Conference 2013 San Francisco…

The Last Word on September 2013

A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers The Email Subscriber Experience 2008 – 2013 (Return Path) The Dangerous Tension Between CMOs and CIOs (Harvard Business Review) 10 More Habits Of Highly Ineffective Email Marketers (MediaPost) The How-To Guide to Responsive…

The Last Word on August 2013

A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers Deliverability Misconceptions: The Insider Break-down (Experian) The Habits Of Highly Ineffective Email Marketers (MediaPost) What’s an Email Hash, Anyway? (ClickZ) Guest Expert: Alex Williams on 11 Things that Need to Die in Mobile…

The Last Word on July 2013

A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers Increase the Value Of Your Abandoned Cart Emails (MediaPost) Personalized digital marketing is your ticket to the relationship era (Responsys) The death of IP based reputation (Word to the Wise) Consumers Are Underwhelmed…

The Last Word on June 2013

A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers The Cost of a Subpar Email Campaign (Multichannel Merchant) Mobile Is Eating The World (AVC) Gmail for Android 4.5 – First Impressions – Part One (BrightWave Marketing) Bonobos & Email Aptitude Part III:…

The Last Word on May 2013

A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers A False Dichotomy (ClickZ) Most Effective Emails Are Personal (MediaPost) Make Your Memorial Day Email Messages Memorable (E-Dialog) Emails We Love: Hyatt Reservation Reminder (Movable Ink) Four Types of Email Content that Your…

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