Email Marketing RulesThe Last Word on August 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Everything You Wanted to Know About Email CTA Buttons (Really Good Emails) Simple email subject lines are failing to engage consumers: stats (Econsultancy) Teaching the Email Marketer How to Fish (Adobe) An…
The Last Word on July 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Why Most Agencies Stay Away from ROI Metrics (MediaPost) Understanding The Email ‘Frequency Math Effect’ (MediaPost) When and How to Create Customer Journey Maps (Nielson Norman Group) The popularity of personalization by…
The Last Word on June 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Design Trends of 2016 (so far) (Really Good Emails) Misconfigured email servers open the door to spoofed emails from top domains (Detectify) ., ? and ! – Does punctuation in the…
The Last Word on May 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports How do mobile responsive emails impact on open and click rates? (Smart Insights) Complexity of email blog series – Part 5: Sending emails (Striata) Instant Apps delivers Android software to your phone’s…
The Last Word on April 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers Hidden factors impacting your email subscriber lists (iMedia Connection) The Sticky Footer: A “Just Right” Approach to Email Acquisition (BrightWave) New 2016 State of Marketing Research Report (Salesforce) Email Deliverability: Guide for…
The Last Word on March 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers Email use continues to grow worldwide with users expected to reach 230 billion by 2020 (The Drum) Webinar Replay: Top takeaways of MarketingSherpa Summit 2016 (MarketingSherpa) Pow Pow – Gaming within Emails…
The Last Word on February 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers Scale Trust, Not Lists (Customer.io) Tracking Actions in Interactive Email (FreshInbox) Making email safer for you (Official Gmail Blog) How to Re-Engage a Dormant Subscriber List (ReachMail) E.U. and U.S. Release Details…
The Last Word on January 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers The Triumph of Email (The Atlantic) What we’ve learnt from randomly testing #EmailWeekly (Action Rocket) Inbox Wars: The Email Awakens (Listrak) Data privacy: the clock is ticking for U.S. marketers (ClickZ) How…
The Last Word on December 2015
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers New EU privacy rule could cost U.S. firms billions (USA Today) 16 Predictions for Email in 2016 (SparkPost) Here is what 9 experts see for the future of email marketing and marketing…
The Last Word on November 2015
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers Email Marketing: 4 data points to help you build the case for a bigger budget in 2016 (Marketing Experiments Blog) Email Is the Best Way to Reach Millennials (Harvard Business Review) What…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
