The Gmail Promotions Tab: 10 Years of Email Marketing Misunderstandings

The Gmail Promotions Tab- 10 Years of Email Marketing Misunderstandings

Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions tab. Among marketers, the development caused panic. You see, there were reports that open rates were slipping at Gmail, and marketers blamed the Promotions tab. To combat this shift, many major senders ran campaigns asking their subscribers to re-tab their emails…

91 Days Success Podcast: Email Marketing Unleashed

91 Days Success Podcast: Email Marketing Unleashed

I join Jonathan Mast, the host of the 91 Days Success Podcast, to chat about how to use email marketing wisely, strategically, and productively. During the 50-minute podcast, we talk about: How I got my start in email marketing Why I wrote the 1st edition of Email Marketing Rules Why I’ve now…

AI-Generated Text: Generative AI Concerns & Opportunities for Marketers

AI-Generated Text- Generative AI Concerns & Opportunities for Marketers

Ready or not, we’re rapidly heading into a world where generative AI tools like ChatGPT, Dall-E, and others do more of marketers’ day-to-day work. That transition is not much in question. The only question is how well your organization makes that transition. To make that transition as smoothly as possible, we recommend…

Email Marketing Trends for 2023: Competitive Differentiators

Email Marketing Trends for 2023: Competitive Differentiators

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…

Email Marketing Trends for 2023: Unproven Opportunities

Email Marketing Trends for 2023 - Unproven Opportunities

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…

Visual Branding in Email Marketing: 7 Elements to Optimize

Visual Branding in Email Marketing- 7 Elements to Optimize

Wherever your customer is, in whatever channel they’re engaging with your brand, you want that experience to feel consistent and unified. Visual branding is the critical first step in creating that feel, as consumers will immediately perceive major disconnects. In your email marketing program, visual branding is important for two strategic reasons….

Email Newsletters: The New Best Practices

Email Newsletters: 9 New Best Practices

Nothing in email marketing is static, because ESP technology, inbox providers, and—most importantly—consumers are constantly changing. That change extends to the email newsletter, a mainstay of B2B marketing. To get a read on the latest newsletter trends, I spoke with our Creative Services and B2B teams here at Oracle Marketing Consulting about…

Email Marketing Trends for 2022: Unproven Opportunities

Email Marketing Trends for 2022- Unproven Opportunities

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed…

10 Common Email Marketing Mistakes that Are Easy to Fix

10 Common Email Marketing Mistakes That Are Easy to Fix

Email marketing is complicated. Deliverability is governed by numerous factors and subfactors. The potential for email rendering problems is mind-bogglingly large. And email technology and tactical issues continue to evolve. However, not everything in email is complex. Some aspects are quite simple—and yet some companies still regularly struggle with them. In most…

Email Marketing Trends for 2021: Competitive Differentiators

Email Marketing Trends for 2021 - Competitive Differentiators

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more…