Email Marketing RulesImprove Your Holiday Season Campaign Results by Sending These 3 Emails Now
The email marketing holiday season will kick into overdrive during the week of Thanksgiving. But before we get to that point, here are three emails that B2C brands should be sending now to get their databases in good shape for a successful holiday season: Re-permission Emails for your chronically inactive subscribers Win-Back…
5 Tips to Get Your Triggered Emails Ready for the Holiday Season
Triggered emails are not “set it and forget it”; they are “review and renew.” That’s especially true going into key selling seasons, like retailers are about to do. During November and December, retailers’ transactional emails and triggered emails will be high-performance assets. Here are 5 ways retailers can make their triggered emails…
December Review & January Preview for the 2014 Email Marketing Holiday Calendar
Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for the previous month and discussing what to expect this month in terms of holiday messaging trends. For December, we predicted that major retailers would send their active subscribers 28 promotional emails. That prediction turned out…
Free Shipping Day Email Marketing Insights
This holiday season we’ve examined email marketing activity and trends on Black Friday, Cyber Monday, and Green Monday. Now it’s time to look at Free Shipping Day. This is a shopping occasion that’s in decline. Unlike last year when email activity on Free Shipping Day exceeded Green Monday and rivaled other important…
Green Monday Email Marketing Insights
I’ve already shared insights from Black Friday Week and Cyber Week. Next up: Green Monday. This newish shopping occasion is just getting going. It feels a lot like Cyber Monday did in 2006, when that was a new term that consumers were becoming familiar with. Retailers spent quite a while establishing the…
Cyber Monday Email Marketing Insights
Last week we reviewed some of the noteworthy developments that came out of Black Friday Week. Now let’s look at a couple of interesting developments that occurred around Cyber Monday. First, for the 8th straight year, Cyber Monday is the busiest email marketing day of the year. Although there have been some…
November Review & December Preview for the 2014 Email Marketing Holiday Calendar
Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for the previous month and discussing what to expect this month in terms of holiday messaging trends. For November, we predicted that major retailers would send their active subscribers 22 promotional emails. That prediction turned out…
Black Friday Week Email Marketing Insights
In my latest Email Insider column for MediaPost, I discuss two developments in the email marketing holiday season thus far. First, more retailers sent out promotional emails on Black Friday than last year. And more interestingly, fewer retailers sent email on Thanksgiving Eve, Thanksgiving Day, and the Saturday after Black Friday. Retailers…
Winter Edition of the Email Marketer’s Holiday Planning Checklist
As we work our way through Cyber Monday—the kickoff of what is becoming Cyber Week—the holiday season is now in full force. December is when retailers’ email programs work the hardest. In the third and final of my 3-part Holiday Planning Checklist for Internet Retailer Magazine, I advise retailers to: Fine tune…
October Review & November Preview for the 2014 Email Marketing Holiday Calendar
Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for the previous month and discussing what to expect this month in terms of holiday messaging trends. For October, we predicted that major retailers would send their active subscribers 19 promotional emails. That prediction was extremely…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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