Prepare for the Holiday Season by Experimenting & Testing Now

Prepare for the Holiday Season by Experimenting and Testing Now

The holiday season is a dangerous time to try to innovate. More than any other time of the year, it’s the most expensive time to have a failure. On the other hand, the second and third quarters are a great time to experiment with different tactics and strategies in a much lower-stakes…

Holiday Marketing Quarterly: Second Quarter 2020 Checklist

Q2 2020 Holiday Marketing Quarterly

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500…

When Good Enough Shouldn’t Be: The Best Email Frequency

When Good Enough Shouldn’t Be: The Best Email Frequency

How often should I email my subscribers? Oracle CX Marketing Consulting’s Head of Strategic Services, Clint Kaiser, says that without a doubt that’s one of the top 5 most frequently asked questions my clients have asked him over the years. First, it’s important to start with the customer, he says. This rocks…

Doing an Email Marketing Holiday Post-Mortem

Doing an Email Marketing Holiday Post-Mortem

With the New Year shining brightly and full of promise ahead of us, most B2C marketers would love nothing more than to put the holiday season behind them and look ahead to Valentine’s Day and the spring season. We urge you to resist the temptation. Ensure that you learn the lessons of…

Holiday Marketing Quarterly: First Quarter 2020 Checklist

Oracle's Holiday Marketing Quarterly

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500…

Holiday Marketing Predictions: What to Expect This Year

Holiday Marketing Predictions: What to Expect This Year

Every holiday season is a little different because of a variety of factors, including technology trends, consumer sentiment, and the timing of the calendar. Oracle Marketing Cloud (OMC) Consulting’s experts share their thoughts and predictions on how this holiday marketing season will be different from past ones. Our predictions this year revolve…

7 Easy Wins to Add to Your Email Marketing To-Do List

Email is always changing, so marketers’ email marketing programs must always be changing as well to make sure they’re still relevant to consumers and creating great experiences for their subscribers. With that in mind, here are seven relatively easy-wins to consider adding to your email marketing to-do list this year: Use more…

Tips for Holiday Email Success

For online retailers, the holiday season is a critical time of the year. MailCharts’ 2016 Holiday Email Marketing Report includes analysis of email frequency, promotions, discounts, subject line copy, and much more that can help you plan the most effective campaigns. The report also includes holiday marketing advice from Litmus, as well…

The (Largely Invisible) Key to Holiday Email Marketing Success

Most retailers are in serious planning mode for their holiday season promotional campaigns. We’ll start to see a sprinkling of holiday email marketing campaigns in the weeks ahead—and then holiday messaging will get going in earnest on Halloween and the days following. In light of the planning that’s currently going on, Vaida…

Marketing Tips to Drive Holiday Sales & Revenue

The holiday season is on the horizon. Along with 19 other experts, BigCommerce asked me for my top tip for a successful holiday season. My top holiday marketing tip was: Start planning now! The majority of brands don’t plan their holiday email marketing campaigns more than 2 months in advance, according to…

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