The Fifth Quarter: Navigating the Post-Holiday Season [with On-Demand Webinar]

Navigating the Post-Holiday Season

The holiday season doesn’t end on Christmas Day—or even at the end of December. The ripple effects of the holidays can be felt well into the New Year. In acknowledgment of the special conditions that exist from the day after Christmas through mid to late January, many brands recognize this period as…

First Quarter 2024 Holiday Marketing Quarterly

Q1 2024 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Digital Experience Agency’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season with your digital marketing efforts. The first quarter is focused on seizing…

Black Friday Week: 3 Key Email Marketing Insights

Black Friday Week- Key Email Marketing Insights

The time period from the start of the week of Black Friday through Cyber Monday is the critical beating heart of the holiday season for business-to-consumer brands. Here are three key takeaways for retail and ecommerce marketers: Seize the opportunity to get in front of eager buyers Expand your email audience…carefully Maximize…

4 Major Factors Impacting Email Marketing Performance This Holiday Season

4 Major Factors Impacting Email Marketing Performance This Holiday Season

It’s not enough to have meaningful external benchmarks and solid internal benchmarks. Marketers need the right perspective and context to properly use those benchmarks and to appropriately interpret their current results. That’s especially true during fast-moving peak seasons, like the holiday season for retailers and ecommerce brands. When measuring your email marketing…

Leap Day Campaigns: 29 Messaging Ideas

29 Messaging Ideas for Your Leap Day Campaigns

It’s a marketing opportunity that comes around only once every four years. It’s Leap Day. With the next one coming up on Feb. 29 in 2024, the extra day is added to the shortest month of the year because the Earth takes approximately 365.25 days to orbit the sun, so every fourth…

Fourth Quarter 2023 Holiday Marketing Quarterly

Q4 2023 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. Our fourth quarter guide contains a 23-point checklist that helps you wrap up…

Holiday Email Subject Line Insights to Boost Your Campaign Results

Holiday Email Subject Line Insights to Boost Your Campaign Results

Email campaign mailing frequency rises dramatically during the holiday season, putting more pressure on subject lines to quickly connect with subscribers and kick off a positive and profitable interaction. Based on an analysis of subject lines and campaign performance from a selection of retail and other B2C brands using Oracle Responsys from…

Get Inspiration from Our Holiday Subject Line Word Cloud

Get Inspiration from Our Holiday Subject Line Word Cloud

As you plan your holiday promotional email campaigns, you’ll certainly want to draft subject lines for your intended campaigns. In fact, you’ll want to write multiple subject lines for each one so you can do some A/B testing. To get you inspired, we created a holiday subject line word cloud based on…

12 Trends a-Trending: What to Plan for This Holiday Season

12 Trends a-Trending: What to Plan for This Holiday Season

The 2023 holiday season is shaping up to be as dynamic and turbulent as the past few have been. But knowing what to expect and proper planning can help make the best of another tough holiday season. Here are our predictions for 12 trends to account for in your holiday campaign planning…

Digital Marketing Tests to Run in the Runup to the Holiday Season

Digital Marketing Tests to Run in the Runup to the Holiday Season

The back-to-school season, Labor Day, and Halloween represent great opportunities to better align with your ever-changing customers before heading into the all-important holiday season, when digital marketing misalignments are most costly. Is your branding strong? Are your offers clear and focused on what’s in it for your audience? Are we making it…