Webinar Recording + Q&A: State of Email – A Year in Review

To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series, which included: The State of Email Design [ebook] The State of Email Salaries & Jobs in the U.S. [ebook] The State of…

The Deeper Meaning Behind 5 Email Marketing Soundbites

While at The Email Design Conference in Boston a few weeks ago, I tweeted a lot of great email marketing soundbites from the sessions, and saw a bunch of great ones from the sessions in the track I wasn’t in. Twitter is fantastic at delivering soundbites like these, but it’s horrible at…

4 Fears Email Marketers Need to Conquer

When Malcolm Gladwell’s Outliers came out in 2008, everyone was really taken by the “10,000 Hour Rule,” which said that it took roughly 10,000 hours to become an expert at something. At the time, I worked at the email marketing agency Smith-Harmon and we liked the concept so much that we created…

The People, Process, and Products of a Great Email Marketing Workflow

The right email marketing workflow is a mix of three P’s: people, process, and products. That’s how Elyse Dupre of DM News put it after I spoke with her about our 2016 State of Email Production report. I think that’s a great way to look at what it takes to build a…

Report: 2016 State of Email Production

Are you missing out on software and tools that could improve your email production process? Does your company spend enough time on email coding? On the QA process? On analytics? Are you planning email content far enough in advance? Is your approval process too burdensome or too lax? To get solid answers…

How to Prepare for that Inevitable Apology Email

Sending an apology email is unavoidable. It’s also true that sending one is a lot less painful when you’re prepared. In this guest post for SmartBlogs, I discuss the three main reasons that brands send apology emails: A website outage blocked users from accessing information or completing transactions. An email contained a…

How to Write an Effective Apology Email

So, you’ve made a mistake. Maybe your website went down or you sent an email with an error. Maybe a PR situation has arisen. It happens to the best of us. Now you want to make amends, and you’re thinking of sending an apology email. In this article on Ragan.com, I talk…

My Top 5 Favorite Apology Emails

Email marketing mistakes are not a matter of “if,” but “when.” Email is too dynamic, too complex, and too quick of a medium to avoid mistakes completely. So given this inevitability, it pays to be prepared for the worst. When trying to recover from an email marketing mistake, your action plan may…

#Webinar Recording Available: How to Recover from Email Marketing Mistakes

Mistakes in email marketing are pretty much inevitable, so you need to have a plan of action in place so you can react quickly and appropriately to errors. In our latest webinar we share a decision framework for how to recover as gracefully as possible from email marketing mistakes, and then put…

Infographic: Decision Tree for Recovering from Email Marketing Mistakes

Oh, no. You’ve just realized that you made a mistake with your latest email marketing campaign and the panic is starting to set in. What do you do next? Take a deep breath and refer to this decision tree from our latest report, How to Recover from Email Marketing Mistakes. This decision…

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