Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week I’ll explore strategies and tactics, share tips and inspiration, and discuss industry news and trends.

Chad S. White
Research Director
Litmus
and
Author of the book
Email Marketing Rules

Industry Perspective
The Law
Transactional Emails
Permission
Email Metrics & Program Success
Deliverability & Sender Reputation
List Building & Profiling
Welcome Emails & Onboarding
Subject Lines & Envelope Content
Email Design & Body Content
Seasonality
Targeting & Automation
Inactivity Management
Landing Pages
Workflows & Quality Assurance
Corrections & Apology Emails
Unsubscribe Process
Testing & Optimization
The Last Word

Tweets by @chadswhite