On-Demand Webinar: Poor Email Performance Visibility – You Can’t Fix What You Can’t See

You Can't Fix What You Can't See

Email marketing programs are complex three-dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all. And if you can’t fully see it, you have little hope of fully understanding it, much less optimizing and mastering it. Unfortunately, there’s…

Leadership Brief: Why a Lack of Email Marketing Mistakes Is a Red Flag

Why a Lack of Email Marketing Mistakes Is a Red Flag

As a culture, we’ve been trained to instinctively see every mistake and every failure as bad. But smart marketers know the truth: Only frequent mistakes and only big failures are bad. Infrequent and small errors are opportunities to learn and improve, and are pretty much inevitable—particularly, if you’re doing anything innovative. This…

Are You Satisfying All 4 Levels of the Hierarchy of Subscriber Needs?

Creating relevance is the key to boosting email marketing performance, return on investment, and deliverability. However, it can be confusing and daunting to craft a plan that increases the relevance of your email messages. We have a four-part framework that will set you on the right path. It’s called the Hierarchy of…

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