Email Marketing RulesEffective Customer Messaging during a Weather Emergency
Extreme weather events like blizzards, hurricanes, and wildfires are unfortunately becoming much more common. Brands should be prepared to send their customers messages to help them both prepare for these events and stay informed afterward. Let’s discuss some key issues that go into creating effective customer messaging during a weather emergency. >>…
When to Hit Pause on Your Digital Marketing Campaigns
Sadly, brands have faced an increasing number of circumstances in which they’ve decided it was in their best interest to cancel or delay their digital marketing campaigns, either on a national or regional basis. At the same time, in the heat of the moment, some brands have failed to pause their campaigns…
8 Reasons to Pause Your Digital Marketing Campaigns
The Sept. 8 passing of Queen Elizabeth II prompted many UK brands to suspend their email, SMS, social media, and other digital marketing campaigns out of reverence and respect—as well as out of fear of coming across as insensitive if they were to continue with business as usual. Such moves are wise,…
Digital Marketers Are Afraid to Make Mistakes: 4 Negative Repercussions
Basketball hall of famer and greatest of all time Michael Jordan once said, “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that…
Dyspatch: 11 Quick Tips to Avoid the Email Spam Folder
There are no sneaky loopholes to trick the algorithms. But there are rules and tips you can use to hit the inbox and avoid the spam folder. In this post, Dyspatch talks with me and three other email experts to assemble 11 quick, proven ways to send emails that always land in…
Holiday Marketing Quarterly: Third Quarter 2021 Checklist
Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital…
Do I Need to Send an Apology Email Because of This?
In the world of email marketing, mistakes are inevitable. Learn what to do if you when you make a mistake by watching this short video. During the first 5 minutes or less, you’ll determine whether you need to send a correction or apology email. You’ll also determine whether you need to send…
Seasonal Adjustment to Make to Your Automated Campaigns to Stay Relevant
“Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention,” says Jennifer Lancaster Dana, Vice President, Oracle CX Marketing Consulting. “However, it’s because of their high engagement and conversion rates that we should be constantly giving automated campaigns extra attention and trying to…
Webbula: Roundup for Email Marketing Holiday Tips
The holiday season is just around the corner, so Webbula invited me and 10 other digital marketing experts to share their tips for how to prepare for what will surely be an unusually risk-filled holiday season. My advice focuses on three areas: How the shape of the holiday season is likely to…
EmailTalk Podcast: The Impact of Coronavirus on Email Marketing with Chad White
I join Taxi for Email Founder Elliot Ross on episode 2 of his new EmailTalk Podcast to discuss how the coronavirus has affected email behavior. But along the way, we discuss a wide range of other topics. In the podcast, I share: Two truths and lie about my book-writing career My email…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
