Are You Satisfying All 4 Levels of the Hierarchy of Subscriber Needs?

Creating relevance is the key to boosting email marketing performance, return on investment, and deliverability. However, it can be confusing and daunting to craft a plan that increases the relevance of your email messages. We have a four-part framework that will set you on the right path. It’s called the Hierarchy of…

 Category: Uncategorized

 Tags: , , ,

Never miss a new post!

Chad WhiteWelcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week I’ll explore strategies and tactics, share tips and inspiration, and discuss industry news and trends.

Chad S. White
Research Director
Litmus
and
Author of the book
Email Marketing Rules

Subscribe via RSS Follow Chad White on Twitter View Chad White's LinkedIn profile Follow Chad White on SlideShare Buy Email Marketing Rules on Amazon.com

Topics

Industry Perspective
The Law
Transactional Emails
Permission
Email Metrics & Program Success
Deliverability & Sender Reputation
List Building & Profiling
Welcome Emails & Onboarding
Subject Lines & Envelope Content
Email Design & Body Content
Seasonality
Targeting & Automation
Inactivity Management
Landing Pages
Workflows & Quality Assurance
Corrections & Apology Emails
Unsubscribe Process
Testing & Optimization
The Last Word

Featured Research

2017 Shopping Cart Abandonment Email Trends infographic

2017 State of Email Deliverability

2017 State of Email Workflows

2017 State of Email Report

Email Attention Spans Increasing

Adapting to Consumers' New Definition of Spam

Many Email Marketing Mistakes Going Undetected

2016 State of Email Design

2016 Mobile-Friendly Email & Landing Page Trends

2016 State of Email Agencies

2016 State of Email Salaries & Jobs in the US

How to Recover from Email Marketing Mistakes

How to Create Memorable, Shareworthy Email Experiences

The Viral Email report

Email Client Market Share

What I’m Saying on Twitter


Follow

Get every new post delivered to your Inbox

Join other followers