Email Marketing Rules
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week I’ll explore strategies and tactics, share tips and inspiration, and discuss industry news and trends.
Chad S. White
Research Director
Litmus
and
Author of the book
Email Marketing Rules
Featured Research
![2018 State of Email Workflows [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2018/05/Litmus-2018-State-of-Email-Workflows_.png)
![A Snapshot of the Email Professional [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2018/03/Snapshot-of-the-Email-Professional-s.png)
![2017 State of Email Creative [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2017/11/Litmus-State_of_Email_Creative-2017.png)
![2017 Shopping Cart Abandonment Email Trends [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2017/07/Litmus-Salesforce-Shopping_Cart_Abandonment_Email_Trends-s.png)
![2017 State of Email Deliverability [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2017/07/Litmus-State_of_Email_Deliverability_s.jpg)
![Email Attention Spans Increasing [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2017/03/Email-Attention-Spans-Increasing-1.png)
![Adapting to Consumers' New Definition of Spam [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2016/10/Adapting-to-Consumers-New-Definition-of-Spam-square.png)
![Many Email Marketing Mistakes Going Undetected [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2016/09/Many-Email-Marketing-Mistakes-Going-Undetected.jpg)
![2016 Mobile-Friendly Email & Landing Page Trends [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2016/08/Litmus_Salesforce_Fluent_2016-mobile-friendly-email-and-landing-page-trends-infographic_squ.png)
![2016 State of Email Agencies [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2016/05/2016-State-of-Email-Agencies-s.png)
![How to Recover from Email Marketing Mistakes [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2015/11/How-to-Recover-from-Email-Marketing-Mistakes-squ.jpg)
![How to Create Memorable, Shareworthy Email Experiences [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2015/09/How-to-Create-Memorable-Shareworthy-Email-Experiences.png)
![The Viral Email [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2015/07/Litmus-The_Viral_Email-.png)
