Are You Satisfying All 4 Levels of the Hierarchy of Subscriber Needs?

Creating relevance is the key to boosting email marketing performance, return on investment, and deliverability. However, it can be confusing and daunting to craft a plan that increases the relevance of your email messages. We have a four-part framework that will set you on the right path. It’s called the Hierarchy of…

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Chad WhiteWelcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week I’ll explore strategies and tactics, share tips and inspiration, and discuss industry news and trends.

Chad S. White
Research Director
Litmus
and
Author of the book
Email Marketing Rules

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Topics

Industry Perspective
The Law
Transactional Emails
Permission
Email Metrics & Program Success
Deliverability & Sender Reputation
List Building & Profiling
Welcome Emails & Onboarding
Subject Lines & Envelope Content
Email Design & Body Content
Seasonality
Targeting & Automation
Inactivity Management
Landing Pages
Workflows & Quality Assurance
Corrections & Apology Emails
Unsubscribe Process
Testing & Optimization
The Last Word

Featured Research

A Snapshot of the Email Professional [Infographic]

2017 State of Email Creative [Report]

2017 Shopping Cart Abandonment Email Trends [Infographic]

2017 State of Email Deliverability [Report]

2017 State of Email Workflows [Report]

2017 State of Email Report

Email Attention Spans Increasing [Infographic]

Adapting to Consumers' New Definition of Spam [Report]

Many Email Marketing Mistakes Going Undetected [Infographic]

2016 Mobile-Friendly Email & Landing Page Trends [Infographic]

2016 State of Email Agencies [Infographic]

Email Marketing in 2020 [Report]/></a></p> <p><a href=How to Recover from Email Marketing Mistakes [Report]

How to Create Memorable, Shareworthy Email Experiences [Infographic]

The Viral Email [Report]

Email Client Market Share

What I’m Saying on Twitter


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