I’m Visited by the Ghosts of Predictions Past, Present, and Future

In my latest Email Insider column for MediaPost, I reluctantly cast myself in the role Emailnezer Scrooge and am visited by three ghosts that hold me accountable for my past email marketing predictions and press me for an assessment of the present and for predictions of the future. >> Read my entire…

Why You Shouldn’t Ask Your Gmail Subscribers to Re-Tab Your Emails

In a risky move, more and more marketers are asking their Gmail subscribers to relocate their emails from their Promotions tab to their Primary over the past couple of weeks. I say “risky” because the decision to make this request is based on inadequate information and false logic. Let me explain… >>…

My 15 Minutes with Google Glass

I recently got my hands on a Google Glass, thanks to intrepid Glass Explorer and fellow ETer Jeff Rohrs, who has already written extensively about his experiences with the wearable device. I wanted to share some of my impressions as well, plus a cross-channel marketing takeaway. First, this is clearly a beta…

It Should Have Never Been Social Vs. Email

Email marketers have endured years of misguided “email is dead” rants from folks whom believed social was superior, but it appears that the script has been flipped. Increasingly, headlines like Email Is Crushing Twitter, Facebook for Selling Stuff Online, Why Email Punches 100x Above Social Media and Stores Seeking Shoppers Find Email Outdraws…

The Introduction to ‘Email Marketing Rules’

I’m very pleased to share with you the introduction to my new book, Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts, which is about the best practices that lead to spectacular results, while steering you clear of trouble. I feel that too many people don’t understand…

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