Email Marketing RulesThe Biggest Shifts in Email Marketing Trends for 2023
The turbulence of the past few years has heavily influenced recent email marketing priorities and is shaping the trends that will dominate 2023. We can see those shifts in the results of our fourth-annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts about the…
‘Email Marketing Isn’t Taught at Colleges’
How did I get my start in email marketing? What’s my advice for new email peeps? What’s my office setup like? How do I (attempt) to maintain work-life balance? To get the answers to those questions and more… >> Read this @bettr_email interview
What I Got Right and Wrong about the Future of Email Marketing
With an updated and greatly expanded 4th edition of my book, Email Marketing Rules, out this month, I wanted to look back at the predictions I made about the future of email marketing in the 3rd edition nearly six years ago. I predicted 11 changes would occur in the next 10 years….
Email Marketing Trends for 2023: Proven Essentials
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…
Email Marketing Trends for 2023: Competitive Differentiators
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…
Email Marketing Trends for 2023: Unproven Opportunities
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…
Continued Marketing Investments More Vital Now than during Past Downturns
When times get tough, brands rely even more on their marketing efforts. That’s because, as everyone knows, it’s far easier to generate sales from existing customers than to acquire new ones. As we head into an expected downcycle with reduced advertising spending, companies will need to mitigate the contraction in sales through…
Uplers: 2023 Email Marketing Predictions from 23 Experts
I join 22 other email experts in sharing my predictions for 2023. My predictions focus on customer data platforms (CDPs) and on Brand Indicators For Message Identification (BIMI). While I encourage you to click through and see what I say about those two promising technologies, I also encourage you to read the…
Webbula: Based on Past Economic Downturns, How Should Marketers Approach This One?
I join 11 other email experts in this Webbula roundup as we answer the question: How have your prior encounters enriched and modified your marketing approaches to prepare for an economic downturn? My answer focuses on my observations from the 2008-09 recession. Based on that, I recommend that brands consider: Upping their…
Halon: Email Trend Report 2023
2023 will continue a string of challenging years that has seen us transition from pandemic to recovery to high inflation and now to an expected global recession. The pressures that come with that are evident in the predictions assembled by Halon from 19 email marketing experts, including me. In particular, Matthew Dunn…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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