Many Marketers Feel Under-Supported and Disrespected

While most brands have been steadily increasing their investments in their email marketing programs, many email marketers don’t feel adequately supported. That’s unfortunate for both marketers and brands, because resourcing levels are highly predictive of email program success. But the concerns go beyond email marketers just feeling under-supported. In some cases, they…

The Marketing Book Podcast: “Email Marketing Rules” by Chad S. White

I had the honor of being the very first email marketing book author on The Marketing Book Podcast, which is hosted by Douglas Burdett. During episode #130, Douglas and I talk about: How email marketing is de-siloing and being integrated with other channels and business functions How email is granted media, not…

How to Get Buy-In for Email Marketing Projects

Although being data-driven is the aspiration, the majority of companies are pretty far off from that due to a myriad of challenges, from bad data to poor integration to cultural issues. The result is that budgets and projects are driven by many factors other than any kind of return on investment calculation…

The Fate of Yahoo Mail: Will Verizon Shut It Down?

In the wake of a rocky transition of verizon.net email accounts over to AOL, which included many accounts simply being shut down, there are now questions about how Verizon will handle Yahoo Mail. Will Yahoo Mail users also be migrated over to AOL accounts? Will these users lose their yahoo.com email addresses?…

Would You Describe Email Marketing as ‘Failure-Friendly’?

Litmus posed that question to more than 1,000 marketers and to a group of email marketing experts and got very different answers. While marketers were very mixed, the experts said that failures in email were, at the very least, less painful than in other channels; and at most, necessary for optimizing the…

Marketing Cloudcast: It’s 2017. Are You Still Making These Email Marketing Mistakes?

I was fortunate to be asked back to be a guest again on Salesforce’s Marketing Cloudcast, which is hosted by Heike Young and Joel Book. During the 34-minute episode, we discussed the upcoming 3rd edition of my book, Email Marketing Rules, and what has changed over the years and is on the…

The Email Professional: A Snapshot

More than 3,500 marketers completed our State of Email Survey, which closed at the end of January and explores how brands plan, build, approve, send, and ensure the deliverability of their email campaigns. We’ll be releasing the findings of that survey in the weeks and months ahead, but in the meantime we’d…

#AlternativeEmailFacts and the Truth

As a former journalist and long-time researcher, I’m profoundly troubled by our national struggles with the value of science, the need for evidence, and the meaning of the word “fact.” With the US government currently imposing gag orders on research, making executive decisions without proof and then disparaging judges who demand proof,…

Litmus’ Email Design Podcast #47: View Online Links, Image-Based Emails, and “Above the Fold” Buttons

I was a guest on the Email Design Podcast, which is hosted by Kevin Mandeville and Jason Rodriguez. During the half-hour show, we discussed a number of questions asked by Litmus Community members, including: Old OWA rendering engine deprecated? What are you doing to future-proof your career? Is a “View this email…

Top 10 Email Marketing Predictions for 2017

My Litmus teammates and I see a lot of change on the horizon this year. Here are our top email marketing predictions for 2017: At least 30% of marketers will have tried embedded video in email by the end of 2017. (Chad White) Email marketers will break down silos and work cross-functionally…

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