Benchmark Email’s Podcast: When it Comes to Email Marketing Rules, Chad S. White Wrote the Book…Literally

Benchmark Email's Heart of Business Podcast

I recently joined Andy and Daniel for Benchmark Email’s Heart of Business Podcast. During the 53-minute podcast, we talked about… How I got into the industry from my previous life as a journalist at Conde Nast and Dow Jones How email marketing has changed over the years How email marketing is a…

3 Thank Yous from the EEC’s Thought Leader of the Year

3 Thank Yous from the EEC’s Thought Leader of the Year

I was privileged to be presented with the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year Award at the Email Evolution Conference in New Orleans last week. For those of you who weren’t in attendance, I wanted to share my acceptance speech with you here—because you all deserve my thanks as…

Executive Summary: How to Overcome the Biggest Email Marketing Challenges of 2018

Executive Summary: How to Overcome the Biggest Email Marketing Challenges of 2018

Do you know which email marketing challenges are holding your email marketing program back from achieving its full potential in 2018? Litmus polled more than 600 marketers about eight major email marketing challenges—ranging from cross-channel coordination and strategy to data quality and metrics. But it’s not enough to simply recognize the challenges…

Infographic: A Snapshot of the Email Professional

A Snapshot of the Email Professional

Nearly 3,000 marketers completed Litmus’ 2018 State of Email Survey, which explores how brands plan, build, approve, send, and measure the performance of their email campaigns. In addition to fueling our State of Email Survey Research Series, those results provide a great portrait of today’s email professional, which we detail in the…

2018’s Email Marketing Priorities and Budget Changes

Email Marketing Priorities and Budget Changes for 2018

Personalization, automation, and A/B testing topped the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey of nearly 3,000 marketers. Other major email marketing priorities include optimizing the email creation workflow, exploring interactive email functionality, and growing analytics insights. Those email marketing priorities are interesting…

Webinar Recording + Q&A: 2018 Email Marketing Kickoff

Email Marketing Kickoff for 2018 webinar

Now is the ideal time for marketing teams to consider their email marketing planning for 2018. In an industry that’s constantly shifting as it adapts to consumer, business, and technological changes, setting the priorities for the months to come can be hard! We’ll help you set the direction for your email marketing…

2018’s Biggest Email Marketing Challenges

The Biggest Email Marketing Challenges

Companies face a number of email marketing challenges, ranging from staffing to technology to strategy. Litmus polled hundreds of marketers about the biggest challenge, asking them which of the follow issues was hurting their program the most: Lack of quality data, integration, etc. Poor coordination between other departments, channels, etc. Limitations of…

Email Marketing Job Hotspots and Hot Skills

Email Marketing Job Hotspots and Hot Skills

Looking for an email marketing job in the US? Then California, Massachusetts, Georgia, Illinois, and New York are the top states for you. In Canada? Then Ontario is tops. In the United Kingdom? London is king. Those are the top locations that were listed in the highest number of job postings to…

Email Marketing’s Gender Pay Gap

At $68,000, the average salary for full-time workers involved in email marketing in the U.S. is comfortably above the median household income in America of $59,039 in 2016. Men and women don’t share equally in the good fortunes and strong health of the email marketing industry, according to Litmus’ State of Email…

Sending Remarkable Email: A SendGrid Interview with Chad White

The great folks at SendGrid have been longtime supporters of my books, so I was extra thrilled to sit down and chat with SendGrid CMO Scott Heimes about the 3rd Edition of “Email Marketing Rules.” During our chat, we discussed: Our mutual background in journalism What inspired me to write the 1st…

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