7 Years as a MediaPost Email Insider Columnist and Counting

It was seven years ago this month that I started regularly writing for MediaPost’s Email Insider blog. My column tomorrow will be my 149th and I’m particularly excited about the concept I discuss in it, so I hope you’ll check it out. But I wanted to take this opportunity to share five…

The Email Design Toolkit: The Basics + Coding + Data Strategy

Email design is like nothing else. To ensure that you have a solid design foundation, we’ve created the Design Toolkit, a 3-part report will help you create email that… Look good. In Email Design Basics, I give you a crash course in the essentials. Work well. Get a general guide to writing…

Top Models of the Email Runway: Presented by Fashion Week

In honor of New York Fashion Week, I wanted to share some email-specific tactics for model photography. Of course, models are essential to conveying your brand image and demonstrating products, particularly how a garment looks on its own and with other items. But email presents some unique constraints and goals that model…

The Questions My #EEC14 Panel Didn’t Get to

I had the pleasure of speaking on a panel last week at the Email Evolution Conference with fellow email marketing book author Simms Jenkins. We crowdsourced questions online for our session, in addition to taking questions from attendees—but, of course, we didn’t get through them all. So I wanted to go ahead…

The State of Email Marketing Is…

…strong, but could be stronger, according to the finding of our 2014 State of Marketing report, which surveyed more than 2,500 marketers. First, the testaments to email’s strength: Eighty-eight percent of marketers use email marketing and another 9% said they plan to launch an email program this year. Only 3% said they…

Broadening the Appeal of Mother’s Day, Graduation and Father’s Day Promotions

Why pitch your subscribers on buying one gift when you could be convincing them to buy two? A number of retailers have applied this thinking to their Mother’s Day, graduation and Father’s Day messaging in recent years. In order to increase average order sizes and get sales where they wouldn’t have otherwise…

I’m Visited by the Ghosts of Predictions Past, Present, and Future

In my latest Email Insider column for MediaPost, I reluctantly cast myself in the role Emailnezer Scrooge and am visited by three ghosts that hold me accountable for my past email marketing predictions and press me for an assessment of the present and for predictions of the future. >> Read my entire…

1st Mobile Christmas Greeted with Rise in Email Mobile-Friendliness

In this guest column for ClickZ, I take a deeper dive into the email mobile-friendliness research that’s highlighted in our Email Insights & Trends from Thanksgiving, Black Friday & Cyber Monday #Infographic. Looking at the promotional emails of nearly 110 major online retailers, we found that from early October to late November…

Infographic: Email Insights & Trends from Thanksgiving, Black Friday & Cyber Monday

The Thanksgiving Holiday Weekend includes some of the busiest email marketing days of the year, including top email day Cyber Monday, famed Black Friday, and the up-and-comer Thanksgiving Day. However, consumers behave differently on each of these days, which means retailers have to use different approaches on each day. Based on our…

My Top 3 Email Marketing Insights from Thanksgiving, Black Friday and Cyber Monday

In my latest Email Insider column for MediaPost, I share my top 3 insights from the Thanksgiving holiday weekend, which are that… 1. Thanksgiving Eve is the new Thanksgiving 2. Black Friday prompted an increase in mobile-friendly email designs 3. Cyber Monday is the busiest email marketing day of the year…but perhaps…

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