6 Retail Email Marketing Priorities for 2015

Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year. To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world…

Email Carousels: Another Step toward Email’s Rich Content Future

At the end of Email Marketing Rules, I say, “The emails of the future will be much more like sending subscribers a microsite than a static message. People will be able to watch videos, browse product assortments, and make purchases—all without leaving their inboxes.” Following decent progress on video in email over…

10 Experts on How to Use Email Marketing for Events

Email marketing can be a powerful driver of event success. To get the latest advice on how to use email to ensure that your event is packed, Zettasphere Founder Tim Watson asked me and eight other email marketing experts to share our No. 1 tip for promoting a webinar or paid physical…

How 4 Social Media Predictions Impact Email Marketers

The social and email marketing channels are increasingly intertwined. So when I read this great collection of 30+ Social Media Predictions for 2015, it immediately had me thinking about how they affect email marketers. Here are four of the predictions that jumped out at me as being particularly relevant to email marketers:…

Quick Email Marketing Wins in 2015

Going into the New Year, instead of focusing on the new, why not focus on the easy. Below are my picks for email marketing initiatives that are low-effort and high-return: Optimize your snippet text Implement predictive intelligence for personalized recommendations Add defensive design elements to your email templates Test special characters in…

Email Marketing in 2015: What’s In and What’s Out

I recently spoke with Natasha Smith of DM News about which email marketing strategies, tactics, and tools will be more important next year and which will be less important. WHAT’S OUT Batch-and-blast “One size fits all” static emails Standard subject lines WHAT’S IN Predictive analytics Responsive design Subject lines with #hashtags Real-time…

The Top 10 Pins from the Email Swipe File: 2014 Year in Review

We pinned tons of inspiring email marketing examples to our Email Swipe File pinboard on Pinterest this year. Here are your favorites, based on repins and likes: 1. Michaels’ responsive 2-email welcome series >> View the pin 2. The Clymb’s welcome email with 1-2-3 messaging >> View the pin 3. Mini USA’s…

Crowd Favorites from the Swipe File: November 2014

We pin tons of inspiring digital marketing examples to our Swipe File pinboards on Pinterest every month. And each month you tell which ones most inspired you by repinning and liking them. Here are your favorite pins among the ones we uploaded last month: The Email Swipe File’s crowd favorite was… Blue…

Inbox by Gmail: 3 Experts Share Their Thoughts on Its Impact – Part 2

Inbox by Gmail is the latest email innovation by Google to get marketers wringing their hands and worrying about how their programs will be affected. To help determine its impact on marketers, BrightWave CEO Simms Jenkins interviewed Ryan Phelan of Acxiom, Jay Jhun of BrightWave, and myself about the new app. In…

Google’s New Inbox App: What It Means for Marketers

Google continues to place a huge emphasis on innovating around the email inbox, announcing a new email app simply called Inbox. This move follows the wider rollout of a native unsubscribe link, turning on images by default with image caching, introducing grid view, and launching Gmail Tabs—all in the last year and…

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