Email Marketing RulesNextAfter’s Generosity Freakshow Podcast: Optimizing Email with Chad White from Litmus
I recently joined Brady Josephson of NextAfter on The Generosity Freakshow Podcast to talk about email marketing and nonprofits. We talked about: Why I wrote Email Marketing Rules Where many brands go wrong with email marketing What’s changed with email marketing over the years How nonprofits’ email marketing programs differ from other…
Holistic Email Metrics Matrix Helps You See the Whole Picture
Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. Unfortunately, there are lots of ways to reach the wrong conclusions with analytics, including: Being overly focused on campaign metrics like…
The Best of the 2017 State of Email Survey Research Series
More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, webinars, and blog posts. As we gear up to release the findings of our 2018 State of Email Survey, it seems like a…
Smart Insights: Email Marketing Trends 2018
In 2018, email marketing is one the most effective techniques for digital marketers, so keeping up-to-date with the latest trends in the industry is super important. Given the ongoing importance of email marketing for customer acquisition and retention in most organizations, understanding and testing the latest email options and techniques is essential…
20 Things Successful Email Marketing Programs Do
While it’s difficult to fail at email marketing, success can be elusive. Shifting consumer behaviors and expectations, new technologies, improving cross-channel integration, changing anti-spam and privacy laws, evolving inbox provider capabilities—all can make getting ahead a huge challenge. Less than 10% of marketers say their email programs are very successful, according to…
Smart Insights: Email Marketing Trends in 2018
2018 is fast approaching, so Smart Insights’ breakdown of six emerging email and marketing automation trends is timely. Their top email marketing trends in 2018—which were informed by contributions from experts, including myself—covered: GDPR, which Tim Watson of Zettasphere said would be “very disruptive if not terminal for email 3rd party data…
Webinar Recording + Q&A: The Root Cause of Poor Email Deliverability
Being blocked and blacklisted should be far less common than they are today, when 34% of marketers have been blocked and nearly 15% have been blacklisted in the past 12 months, according to Litmus’ 2017 State of Email Deliverability report. After examining the subscriber acquisition, permission, inactivity management, and other practices of…
Email Design Podcast #78: The 2017 State of Email Deliverability
In this episode of The Email Design Podcast, I talk with host Kevin Mandeville about the findings of our 2017 State of Email Deliverability ebook, which is the latest in our State of Email Survey research series. The report addresses the email marketing behaviors that improve and harm deliverability. During this 48-minute…
Burnt Hand Deliverability Practices
Brands tend not to spend much time thinking about their deliverability until it’s on fire and many or all of their emails are being blocked. Faced with huge losses of revenue and engagement, brands then rush to try to do the right things to get back in the good graces of inbox…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
