On-Demand Webinar: The Most Critical Email Deliverability Questions

The Most Critical Email Deliverability Questions on-demand webinar

The most critical email deliverability questions are YOUR QUESTIONS, especially during this time when so many companies and email programs have been disrupted and are under so much pressure. To help you get the answers you need, Oracle CX Marketing Consulting’s Email Deliverability Services team got together to answer pre-submitted and live…

On-Demand Webinar: Keep Optimizing Email Marketing Webinar

Keep Optimizing On-Demand Webinar

As a follow-up to my appearance on the Keep Optimizing Podcast, I join host Chloe Thomas and her podcast’s other email marketing expert guests to talk about a wide range of email marketing issues, including: How can marketers best prepare themselves for Black Friday, Cyber Monday, and the rest of the holiday…

On-Demand Webinar: Understanding the Mailbox Provider Landscape

Understanding the Mailbox Provider Landscape

The mailbox provider landscape continues to be dynamic, with ongoing unannounced changes to email filtering and reputation algorithms. That means ongoing headaches for email marketers. During this 43-minute on-demand webinar, Oracle CX Marketing Consulting’s Clea Moore helps lessen the pain of these changes by catching you up on what the major mailbox…

Email Deliverability Quarterly: CCPA Now Being Enforced, Coronavirus’ Deliverability Impact, and More

Email Deliverability Quarterly: CCPA Now Being Enforced, Coronavirus’ Deliverability Impact, and More

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares…

On-Demand Webinar: Understanding Email Deliverability

Understanding Email Deliverability

Email deliverability can feel out of your control, like your emails are hot air balloons being blown whichever way the inbox provider winds blow. However, this isn’t really true. Businesses actually have a lot of control over whether their emails reach the inboxes of their subscribers, but they have to understand the…

Email Innovations Summit 2020: Prioritizing Which Email Innovations to Pursue

Prioritizing Which Email Innovations to Pursue

You can’t—and shouldn’t—chase every email marketing trend. To help you prioritize which email innovations you should invest in, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics, as well as their predicted impact…

8 Email Marketing Improvements to Make During Slow Periods

8 Email Marketing Improvements to Make During Slow Periods

When your business’s promotional email frequency is high during its peak season, chances are that your email program is almost exclusively focused on getting that next email out the door. However, you generally have more time to think about your strategy and invest in lasting improvements during your off-season—as well as during…

6 Reasons Why Being in Gmail’s Promotions Tab Is Actually a Good Thing

6 Reasons Being in Gmail’s Promotions Tab Is a Good Thing

Marketers have been concerned about their promotional emails landing in Gmail’s Promotions tab since Google launched Tabs in 2013. Back then, the concern was almost a hysteria, with rampant fears of Tabs causing a crash in email engagement and email revenues. Thankfully, concerns have cooled, with marketers seeing little to no bottom…

Email Deliverability Quarterly: ISP Performance Feeds, Validity Acquires 250ok, and More

Email Deliverability Quarterly: ISP Performance Feeds, Validity Acquires 250ok, and More

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares…

Email Marketing Trends for 2020: Unproven Opportunities

Email Marketing Trends for 2020: Unproven Opportunities

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range…

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