On-Demand Webinar: Understanding Email Deliverability

Understanding Email Deliverability

Email deliverability can feel out of your control, like your emails are hot air balloons being blown whichever way the inbox provider winds blow. However, this isn’t really true. Businesses actually have a lot of control over whether their emails reach the inboxes of their subscribers, but they have to understand the…

Email Innovations Summit 2020: Prioritizing Which Email Innovations to Pursue

Prioritizing Which Email Innovations to Pursue

You can’t—and shouldn’t—chase every email marketing trend. To help you prioritize which email innovations you should invest in, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics, as well as their predicted impact…

8 Email Marketing Improvements to Make During Slow Periods

8 Email Marketing Improvements to Make During Slow Periods

When your business’s promotional email frequency is high during its peak season, chances are that your email program is almost exclusively focused on getting that next email out the door. However, you generally have more time to think about your strategy and invest in lasting improvements during your off-season—as well as during…

6 Reasons Why Being in Gmail’s Promotions Tab Is Actually a Good Thing

6 Reasons Being in Gmail’s Promotions Tab Is a Good Thing

Marketers have been concerned about their promotional emails landing in Gmail’s Promotions tab since Google launched Tabs in 2013. Back then, the concern was almost a hysteria, with rampant fears of Tabs causing a crash in email engagement and email revenues. Thankfully, concerns have cooled, with marketers seeing little to no bottom…

Email Deliverability Quarterly: ISP Performance Feeds, Validity Acquires 250ok, and More

Email Deliverability Quarterly: ISP Performance Feeds, Validity Acquires 250ok, and More

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares…

Email Marketing Trends for 2020: Unproven Opportunities

Email Marketing Trends for 2020: Unproven Opportunities

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range…

Email Deliverability Quarterly: Gmail Spam Filter Changes, SparkPost Acquires eDataSource, and More

Email Deliverability Quarterly: Gmail Spam Filter Changes, SparkPost Acquires eDataSource, and More

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares…

Properly Diagnosing Email Performance Problems

When Good Enough Shouldn’t Be: Fixing Email Performance Problems

When faced with a problem, it’s easy to get sidetracked into focusing on superficial metrics or jump to conclusions, especially when it involves what appears to be a quick fix. Instead, marketers need to look beyond the obvious and easy, and ask deeper questions about email performance like: What’s the core driver…

Email Deliverability Quarterly: 1st GDPR Fine, Google Supports BIMI, and More

Email Deliverability Quarterly: 1st GDPR Fine, Google Supports BIMI, and More

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the email deliverability practice at Oracle Marketing Cloud (OMC) Consulting shares…

Email Blacklists: How to Get Off One, and Stay Off Them

How to Get Off an Email Blacklist, and Stay Off

Having your email IP address or domain added to an email blacklist can seriously affect your deliverability, and therefore the profitability of your email program. This is doubly true if you’re blacklisted during one of your key selling seasons. For those reasons, it’s important to routinely check if your brand is on…

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