On-Demand Webinar: Poor Email Performance Visibility – You Can’t Fix What You Can’t See

You Can't Fix What You Can't See

Email marketing programs are complex three-dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all. And if you can’t fully see it, you have little hope of fully understanding it, much less optimizing and mastering it. Unfortunately, there’s…

SEMrush’s Marketing Scoop Podcast: What Works Best for Email Marketing Now?

Marketing Scoop 2.33

How can content marketing and email marketing work together? That was the central question that AWeber’s Jill Fanslau and I tried to answer when we appeared on the Season 2, Episode 33 of SEMrush’s Marketing Scoop podcast. During the episode, we talked about: What’s changed in email marketing over the past few…

Email Deliverability Quarterly: Gmail’s TensorFlow, VMG Supports List-Unsubscribe, and More

Email Deliverability Quarterly: Gmail’s TensorFlow, VMG Supports List-Unsubscribe, and More

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the deliverability practice at Oracle Marketing Cloud Consulting (OMCC) shares the latest…

Our Favorite Litmus Blog Posts of 2018

Our Favorite Litmus Blog Posts of 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! Not sure where to get started? We asked some members of the Litmus marketing team to share their favorite blog resources of the year. Here’s what they said… Jason Rodriguez’ pick: Presentation Tips: Lessons Learned from Giving…

Report: 2018 State of Email Analytics

2018 State of Email Analytics

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look…

Industry Spotlight on Email Marketing at Nonprofits

Industry Spotlight: Email Marketing at Nonprofits

Every industry does email marketing a little differently. They have different goals, different business models, different conversion channels, different offers, and on and on. That’s definitely the case with nonprofits. Nonprofits tend to be fairly small compared to businesses in other industries. Their organizations are usually driven primarily by donations, and therefore…

NextAfter’s Generosity Freakshow Podcast: Optimizing Email with Chad White from Litmus

NextAfter’s Generosity Freakshow Podcast: Optimizing Email with Chad White from Litmus

I recently joined Brady Josephson of NextAfter on The Generosity Freakshow Podcast to talk about email marketing and nonprofits. We talked about: Why I wrote Email Marketing Rules Where many brands go wrong with email marketing What’s changed with email marketing over the years How nonprofits’ email marketing programs differ from other…

Holistic Email Metrics Matrix Helps You See the Whole Picture

Holistic Email Metrics Matrix: Are you seeing the whole picture?

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. Unfortunately, there are lots of ways to reach the wrong conclusions with analytics, including: Being overly focused on campaign metrics like…

The Best of the 2017 State of Email Survey Research Series

The Best of the 2017 State of Email Research Series

More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, webinars, and blog posts. As we gear up to release the findings of our 2018 State of Email Survey, it seems like a…

Smart Insights: Email Marketing Trends 2018

In 2018, email marketing is one the most effective techniques for digital marketers, so keeping up-to-date with the latest trends in the industry is super important. Given the ongoing importance of email marketing for customer acquisition and retention in most organizations, understanding and testing the latest email options and techniques is essential…

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