Email Marketing Rules

The email industry is constantly changing, and keeping up with what’s new can feel like an impossible task.

Join our panel of leading industry experts as we break down the key insights from Litmus’ 2019 State of Email Report, explain the trends that are changing the industry, and provide practical advice on what those changes mean for your email program.

In this webinar, you’ll learn:

• How to display images, coupon codes, and more in Gmail’s re-vamped Promotions tab—and why utilizing structured data will become even more important in 2019.
• Why the rise of voice assistants makes it more important than ever to create accessible emails.
• Why the email industry’s continual consolidation will impact your email tech stack going forward.
• And more!

Invite your whole team—from the coders and copywriters to the VP of marketing—and learn how each of you can do your part to set your email program up for success in 2019.

The Trends & Strategies That Will Shape Your Email Program

Feb 21, 2019
12pm ET / 9:00am PT / 5:00pm GMT)
Duration: 1 hour

Your Presenters:

Alice Li, Principal Email Engineer, Litmus
Jason Rodriguez, Community Evangelist, Litmus
Chad S. White, Head of Research, Oracle Marketing Cloud Consulting
Logan Sandrock Baird, Professional Services Team Manager, Campaign Monitor

Can’t make it on Feb. 21? Don’t worry. Register and you’ll receive the recording of the webinar.

>> Register for the free webinar

The Email Experience Council is accepting nominations for their 2019 EEC awards until Feb. 1. Get your submissions in now for the following awards:

The 2019 eec Stefan Pollard Email Marketer of the Year Award

This award winner will be a brand-side marketer who is responsible for creating an Innovative Email Marketing Program; or may have achieved compelling results while under significant pressure or challenges from management; or might have achieved compelling results from their email marketing program by making a quantum leap forward in progress and sophistication.

The 2019 eec Email Marketer Thought Leader of the Year Award

This award winner will be someone who works at a digital agency; ESP; or 3rd-party service provider. They should have had a recognized impact on the email marketing community by fostering conversation around an industry issue or proposing a solution to an industry challenge. Or the nominee may have had an overall positive impact on the industry not limited to a single topic or issue.

I won this award last year and I can tell you that it feels amazing to be recognized by your peers for your contributions to the email marketing industry. If there is someone in the industry at an agency, ESP, or 3rd-party service provider whose advice or work you find value, please consider nominating them.

The 2019 eec Email Program Awards

This set of awards promotes excellence in email marketing. In particular, these awards will showcase the impact that email is having in the marketplace and within organizations. Most importantly, these awards will feature email campaigns that make us excited and proud of the work being done in our industry.

1. Best Use of Data, including Automation and Triggers:
2. Best Makeover of an Existing Email Program
3. Best Use of Email in a Cross-Channel Campaign
4. Best Nurture Campaign
5. Best Use of Humor; Personality, Content, or Brand

For full details on each of these awards and for submission forms…

>> Visit the 2019 EEC Awards webpage

This year you can expect to see more personalized emails, as well as more interactive emails. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers.

The next tier of email design trends included using more AI-driven content and live content, and simplifying email designs. The other eight email design trends that we asked marketers about received a bit less enthusiasm, although they’re all still likely to be important this year.

To bring some perspective to these email design trends, we reached out to our friends at Action Rocket, Campaign Monitor, Trendline Interactive, Oracle, Really Good Emails, Yes Marketing, and Adobe. Let’s discuss each of these 13 email design trends in more detail.

To see the ranking of trends and a discussion of each one…

>> Read the entire post on the Litmus Blog

Whatever you celebrate, I hope your holidays are filled with family and fun. Best wishes, Chad

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails.

That’s a lot of content. More than 8 hours of email marketing insights! (And those don’t include the webinars that did with our partners like Salesforce, SparkPost, and the Email Experience Council.)

Of course, we think every one of those webinars is worth your time, but in case you’d like some guidance on which ones to watch first, the members of our marketing team have selected their top picks:

• Jason Rodriguez’ pick: Live Optimization: Supercharge Your Onboarding Emails
• Bettina Specht’s pick: The Trends Transforming the Email Service Provider Landscape
• Jaina Mistry’s pick: Email Tactics Customers Hate
• And my pick: Key Insights from a Year of State of Email Research

To learn why these are our favorites and watch the webinars…

>> Read the entire post on the Litmus blog