Email Marketing RulesOn-Demand Webinar: How to Transform Your Customer Experience with a CDP
Brands are struggling with a myriad of forces, including disjointed omnichannel experiences, rapid consumer behavior changes, the sunsetting of third-party cookies, and Apple’s Mail Privacy Protection. Increasingly, they’re realizing that a big part of dealing with each of those challenges is to bring all their customer data together in one place—a customer data platform (CDP). However, the CDP landscape is confusing and many are not sure what the right choice is for them.
In this 49-minute on-demand webinar, Oracle Marketing Consulting’s Kaiti Gary, Patrick Maxwell, and I clear things up by:
- Discussing the pain points a CDP addresses
- Defining the four kinds of CDPs
- Explaining how to define your needs
- Sharing 7 use cases to help you assess your needs
>> Watch the webinar on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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