November Review & December Preview for the 2014 Email Marketing Holiday Calendar
Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for the previous month and discussing what to expect this month in terms of holiday messaging trends.
For November, we predicted that major retailers would send their active subscribers 22 promotional emails. That prediction turned out to be a tad low, as our panel of more than 100 major retailers sent their subscribers 22.6 promotional emails on average last month.
In December, we’re expecting retailers to send their active subscribers around 28 promotional emails each. We’ve already seen record-breaking ecommerce sales and email volume on Cyber Monday. Other big days to look for will be Green Monday, which is this coming Monday; Free Shipping Day on Dec. 18; and Last Sleigh Day on Dec. 22, which will the last day for guaranteed Christmas delivery with express shipping for many retailers.