Jan. 2014 B2C Email Volume Falls Post-Holidays: Retailers Sent 18.0 per Subscriber, Non-Retailers 7.3
During January, retailers sent each of their subscribers 18.0 promotional emails on average, down 30% from December. Non-retailers sent each of their subscribers 7.3 promotional emails on average, down 18% from the previous month.
This data is based on the anonymous tracking for more than 150 B2C brands, including retailers, restaurants, manufacturers, travel and hospitality, political groups, and nonprofits.
Among both retailers and non-retailers, decreases in per-subscriber email volume were driven by the end of the holiday messaging. For more on seasonal email marketing trends, check out the Email Marketing Holiday Calendar and this month’s update…