Gmail’s Native ‘Unsubscribe’ Link: Should I Use It?

Gmail's native unsubscribe linkGmail has made their native unsubscribe functionality much more prominent, moving their “unsubscribe” link so that it’s right after the “from” name in the inbox. Previously, it was usually hidden behind a dropdown menu.

As before, Gmail only adds the native “unsubscribe” link to emails that include the list-unsubscribe header and—critically—only if the sender already has a great sender reputation. If that describes you, the question you’re asking yourself is: Should I use this feature?

>> Read the entire post on the ExactTarget Blog

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