Free Shipping Day Waning as Selling Day and Brand

121813 HayneedleWith retailers putting greater emphasis on stretching out the holiday season in recent years, Free Shipping Day has emerged as a major email messaging occasion for marketers. However, this year retailers seem to be cooling Free Shipping Day.

Among nearly 110 major online retailers that we’ve been tracking throughout the holiday season, 77% of them sent at least one promotional email to their subscribers on Free Shipping Day (Dec. 18). That puts Free Shipping Day right between Green Monday (76%) and Thanksgiving Day (78%)—and well below Cyber Monday (88%).

Fewer retailers mentioned “Free Shipping Day” by name, but the day still seemed to inspire retailers to experiment with their free shipping offers.

>> Read the full post on the ExactTarget Blog

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