Are You Satisfying All 4 Levels of the Hierarchy of Subscriber Needs?

Posted by Chad S. White on September 6, 2017

Creating relevance is the key to boosting email marketing performance, return on investment, and deliverability. However, it can be confusing and daunting to craft a plan that increases the relevance of your email messages.

We have a four-part framework that will set you on the right path. It’s called the Hierarchy of Subscriber Needs, and it lays out the requirements to create email experiences that are:

Respectful
Functional
Valuable
Remarkable

Each need builds upon the next, with each successive need being more difficult to fulfill. After all, you can’t hope to create remarkable or even valuable email experiences if your emails don’t function correctly and you’re not securing permission.

Let’s take a look at each layer of the Hierarchy of Subscriber Needs in turn.