Email Marketing RulesThe Last Word on December 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers Study Sheds New Light On ‘Dark’ Social, Finds Consumers Underestimate Their Own Behavior 2-to-1 (MediaPost) For Retailers, Email Marketing Helped Boost Cyber Monday (The Street) Gmail: Larger font sizes don’t mean…
The Last Word on September 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers How Gmail’s unsubscribe button really affects email marketers (Campaign Monitor) Email marketing innovations – what’s new? (SmartInsights.com) Stop Losing Subscribers: Slash Unsub Rates With Opt-Down Options (MediaPost) Energize Holiday Emails with…
The Last Word on August 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers 7 experts on why building your email list is so important (Campaign Monitor) The New School Marketer’s Guide to Email Deliverability (Oracle) Video in Email (StyleCampaign) Insightful & entertaining tweets @matty_caldwell:…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
