From My Family to Yours, Happy Holidays!

Doing an Email Marketing Holiday Post-Mortem

Doing an Email Marketing Holiday Post-Mortem

With the New Year shining brightly and full of promise ahead of us, most B2C marketers would love nothing more than to put the holiday season behind them and look ahead to Valentine’s Day and the spring season. We urge you to resist the temptation. Ensure that you learn the lessons of…

Holiday Marketing Quarterly: First Quarter 2020 Checklist

Oracle's Holiday Marketing Quarterly

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500…

Email Deliverability Quarterly: Gmail Spam Filter Changes, SparkPost Acquires eDataSource, and More

Email Deliverability Quarterly: Gmail Spam Filter Changes, SparkPost Acquires eDataSource, and More

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares…

The Last Word on November 2019

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Twilio study finds consumers prefer email and text when communicating with brands (Marketing Land) Research: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing? (Email Audience) Animated PNGs in Email:…

Properly Diagnosing Email Performance Problems

When Good Enough Shouldn’t Be: Fixing Email Performance Problems

When faced with a problem, it’s easy to get sidetracked into focusing on superficial metrics or jump to conclusions, especially when it involves what appears to be a quick fix. Instead, marketers need to look beyond the obvious and easy, and ask deeper questions about email performance like: What’s the core driver…

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