How to Turn Email Addresses on File into Opt-Ins

Maximizing Your Email Audience Potential: Turning Email Addresses on File into Opt-Ins

Everyone wants more subscribers who are regularly converting. While going out and attracting new, high-value subscribers is one path that every brand should explore, it’s also the most expensive. Thankfully, there are many other paths open to marketers to achieve their goals when they take a step-by-step approach to maximizing their email…

Lemonlight: 8 Experts Share Their Tips for Using Video in Email Campaigns

8 Experts Share Their Tips for Using Video in Email Campaigns

Video is a steadily growing part of all marketing—especially short-form video. Make the most of this content by promoting it to your email subscribers. Along with seven other digital marketing experts, I recently shared my No. 1 tip for using video as part of an email marketing strategy with video production company…

Optimizing Your Email Signup Forms to Maximize Your Email Audience Potential

Maximizing Your Email Audience Potential: Optimizing Your Email Signup Forms

Everyone wants more subscribers who are regularly converting. While there are many paths open to marketers to achieve this goal, one of the most important is having email signup forms and processes that are as friction-free as possible, says Oracle Marketing Cloud Consulting’s Kaiti Gary. In this post, she breaks down all…

A/B Testing: Where Marketers Go Wrong

A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes

Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly it’s easy to do. Sometimes it seems so easy that we don’t even realize that we’ve completely wasted our time, missed out on golden opportunities, or—worst…

The Last Word on October 2019

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports How not to get people to open your emails (Email Geeks Slack) Pay: 0% to 100% in Gmail? Yes, It Happened, and Here’s How! (OnlyInfluencers) Consumers Want Emails From Brands to Be…

Differentiate Your Messages with These Email From Name Extension Strategies

Email From Name Extension Strategies that Help Differentiate Your Messages

Your email from name or sender name is like the logo on your storefront. You’d never lightly change your brand name. You want to be instantly recognizable, whether it’s from the curb or in the inbox. You also want to fully leverage all the investments you’ve made in your brand—which your brand…

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