The Last Word on November 2018

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Accessibility: How to Craft the Perfect Accessible Email (EmailMonks) The Challenges of Attribution in Email Marketing (OnlyInfluencers) Introducing Reminders and Unsubscribe features in Yahoo Mail (Yahoo! Mail Blog) Insightful & entertaining…

Webinar Recording + Q&A: Key Insights from a Year of State of Email Research

Key Insights from a Year of State of Email Research

If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. In this webinar, I…

Help us help you by participating in Litmus’ 2019 State of Email Survey

Litmus' 2019 State of Email Survey

All of the industry research that Litmus does is only possible with the support of awesome email marketers like you. If you’ve read our State of Email reports, attended a Litmus webinar, or read the Litmus blog, please consider donating a little of your time to complete our 4th annual State of…

Our Favorite Talks from the Litmus Live 2018 Season

Litmus Picks Our Favorite Talks at Litmus Live 2018

Across its three cities—Boston, London, and San Francisco—Litmus Live 2018 featured over 50 different talks from some of the brightest minds in the email industry. There were so many talks hitting on some of our favorite topics—whether it’s modular design, interactive email, automation and personalization, or collaborating more effectively—that it was hard…

13 Email A/B Testing Mistakes

13 Email A/B Testing Mistakes to Avoid

To A/B test your emails, all you need to do is present two variations to two different groups of your subscribers and then listen. The metrics will tell you their preference, which you can then act on either in the short-term by sending the winning variation to more of your audience, or…

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