Email Briefs: Why You Should Use Them and What to Include in Them

Why You Should Be Creating Email Briefs and What to Include in Them

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. A powerful solution to ensure that this happens is to create an email brief for every email you create. An email brief should outline the email’s goals, audience, messaging, timing, key performance indicators, and other…

Report: How to Recover from Email Marketing Mistakes

How to Recover from Email Marketing Mistakes

Email marketing mistakes are not a matter of “if,” but “when.” Email is so complex, turn-around times so short, and frequencies so high that it’s impossible to avoid mistakes completely. The best you can hope for is to keep mistakes infrequent and small, and then to manage them quickly and recover with…

The Rarest and Coolest Defensive Design Tactic: Email Pixel Art

Email Pixel Art: The Rarest and Coolest Defensive Design Tactic

Image blocking is common, with some email clients disabling images by default and some subscribers turning off images to save mobile data or for other reasons. Because of that, email marketers need to use defensive design techniques to ensure that their message is conveyed when images are disabled. Defensive design consists of…

Webinar: ‘The Trends Transforming the Email Service Provider Landscape’ on Sept. 27

The Trends Transforming the Email Service Provider Landscape

ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high. Marketers told Litmus that limitations with their ESP was third on their list of biggest challenges for 2018. And 16%…

Switching ESPs: What You Should Expect

What to Expect When Switching ESPs

More than 28% of brands dropped or switched email service providers during 2017, according to a Litmus poll. And more than 16% of brands told Litmus that changing ESPs was a top email marketing priority for 2018. If you’re thinking of switching ESPs, first, be sure to create a solid ESP request…

The Last Word on August 2018

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Mossberg: The Disappearing Computer (Recode) Email Workers Bogged Down With Operational Tasks: Study (MediaPost) Give Your Email Team the Keys to the Marketing Database (Neverbounce) The Importance of Email File Size (SparkPost)…

Leadership Brief: Why a Lack of Email Marketing Mistakes Is a Red Flag

Why a Lack of Email Marketing Mistakes Is a Red Flag

As a culture, we’ve been trained to instinctively see every mistake and every failure as bad. But smart marketers know the truth: Only frequent mistakes and only big failures are bad. Infrequent and small errors are opportunities to learn and improve, and are pretty much inevitable—particularly, if you’re doing anything innovative. This…

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