The Last Word on June 2018

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports California passes landmark privacy legislation (IAPP) Yahoo Mail aims at emerging markets and casual users, launches versions for mobile web and Android Go (TechCrunch) GDPR Aftershocks: What Happened to Deliverability? (ClickDimensions) 4…

Holistic Email Metrics Matrix Helps You See the Whole Picture

Holistic Email Metrics Matrix: Are you seeing the whole picture?

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. Unfortunately, there are lots of ways to reach the wrong conclusions with analytics, including: Being overly focused on campaign metrics like…

The California Consumer Privacy Act: What Marketers Need to Know

CCPA: What Marketers Need to Know about the California Consumer Privacy Act

Driven by the continued rise in consumer data breaches and growing privacy concerns, the State of California has passed the California Consumer Privacy Act (CCPA). The law will significantly strengthen privacy in the U.S. when it goes into effect on January 1, 2020. The law is part of a global trend toward…

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