2018’s Email Marketing Priorities and Budget Changes

Email Marketing Priorities and Budget Changes for 2018

Personalization, automation, and A/B testing topped the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey of nearly 3,000 marketers. Other major email marketing priorities include optimizing the email creation workflow, exploring interactive email functionality, and growing analytics insights. Those email marketing priorities are interesting…

Webinar: ‘Email Tactics Customers Hate’ on Mar. 1

Email Tactics Consumers Hate webinar

There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away. In this webinar, I will share the research and advice that helps ensure you’re spending your marketing dollars on the right email…

13 Email A/B Testing Mistakes

13 Email A/B Testing Mistakes to Avoid

To A/B test your emails, all you need to do is present two variations to two different groups of your subscribers and then listen. The metrics will tell you their preference, which you can then act on either in the short-term by sending the winning variation to more of your audience, or…

The Last Word on January 2018

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Why marketing technology is sucking the life out of the marketing profession ({grow}) How a Different From Name Can Hurt Your Engagement (Return Path) Ten Tips for Giving More Effective Creative Feedback…


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