2018’s Biggest Email Marketing Challenges

The Biggest Email Marketing Challenges

Companies face a number of email marketing challenges, ranging from staffing to technology to strategy. Litmus polled hundreds of marketers about the biggest challenge, asking them which of the follow issues was hurting their program the most: Lack of quality data, integration, etc. Poor coordination between other departments, channels, etc. Limitations of…

6 Manipulative Email Tactics that Disrespect Subscribers—And Hurt Marketers

Manipulative Email Tactics that Disrespect Subscribers and Hurt Marketers

While brands everywhere are embracing customer-centricity, many relics of brand-centric thinking are still out there. This is especially true in the email marketing industry, where we often vilify inbox providers and second-guess our subscribers’ intentions and intelligence. Let’s resolve to focus more on serving our subscribers instead of trying to manipulate them,…

The Last Word on December 2017

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports A Beginning of Year Email Audit Checklist (Trendline Interactive) Repealing net neutrality and its unintended consequences for email (Adestra) 8 Brands Using Email Personalization Like Pros (Campaign Monitor) Estonia, the Digital Republic…

2018’s Top Email Design Trends

Top Email Design Trends for 2018

This year you can expect to see more interactive emails and personalized emails in your inbox. Those two trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. The next tier of trends included creating smaller, more bite-sized email content and using storytelling more effectively,…

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