Email Marketing’s Gender Pay Gap

At $68,000, the average salary for full-time workers involved in email marketing in the U.S. is comfortably above the median household income in America of $59,039 in 2016. Men and women don’t share equally in the good fortunes and strong health of the email marketing industry, according to Litmus’ State of Email…

CAN-SPAM: How to Fix It So It Stops Hurting US Businesses

CAN-SPAM is woefully out of step with subscribers’ current behaviors, email service providers’ current capabilities, inbox providers’ current demands, and the laws of other countries. In truth, if a brand only clears the low bar set by CAN-SPAM, they are pretty much guaranteed to be blacklisted and blocked by inbox providers. While…

The Last Word on August 2017

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2017 A-Z of Email Marketing Guide (SendGrid) Interactive Email: The Guide to Earth-Shattering Inbox Experiences (Delivra) 3 step guide to email-friendly MEGA-GIFs (Email Design Review) Rapportive founder’s new startup Superhuman is what…

Are You Satisfying All 4 Levels of the Hierarchy of Subscriber Needs?

Creating relevance is the key to boosting email marketing performance, return on investment, and deliverability. However, it can be confusing and daunting to craft a plan that increases the relevance of your email messages. We have a four-part framework that will set you on the right path. It’s called the Hierarchy of…

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