Sending Remarkable Email: A SendGrid Interview with Chad White

The great folks at SendGrid have been longtime supporters of my books, so I was extra thrilled to sit down and chat with SendGrid CMO Scott Heimes about the 3rd Edition of “Email Marketing Rules.” During our chat, we discussed: Our mutual background in journalism What inspired me to write the 1st…

How to Nurture Email Marketing Innovation

It’s not enough just to find and retain talented email marketers. To create successful email marketing programs, brands also need to create an environment that fosters email marketing innovation, so you can avoid falling behind. Brands can do that through a variety of methods. Litmus spoke to email veterans at Adobe, Barkley,…

Infographic: 2017 Shopping Cart Abandonment Email Trends

The majority of online shoppers abandon their shopping baskets. Some return on their own and convert, and some will never convert no matter what. However, some of those cart abandoners benefit from a nudge from a well-timed and smartly messaged shopping cart abandonment email. Whether you currently have a cart abandonment email…

Report: 2017 State of Email Deliverability

Email marketers can be successful in spite of deliverability problems, but why take the hard path? Make your life easier by avoiding the behaviors that lead to trouble in the first place. After surveying more than 3,500 marketers, we’ve identified the practices that clearly lower email marketers’ risks of being blocked or…

I’m a Who in Phrasee’s ‘Who to Follow’ Series

I’m excited to be the latest to be interviewed for Phrasee’s fun ‘Who to Follow’ Series. We talk about the new edition of my book, Email Marketing Rules, and where email marketers go wrong with metrics and subject lines. We also talk about what the future holds for email marketers and how…

Many Marketers Feel Under-Supported and Disrespected

While most brands have been steadily increasing their investments in their email marketing programs, many email marketers don’t feel adequately supported. That’s unfortunate for both marketers and brands, because resourcing levels are highly predictive of email program success. But the concerns go beyond email marketers just feeling under-supported. In some cases, they…

The 5 Most Problematic Subscriber Acquisition Sources

Brands can attract new subscriber through a variety of sources that range from closely aligned with their operations to completely unassociated. Some of these subscriber acquisition sources are inherently much riskier and therefore less valuable than others. In our 2017 State of Email Survey, we asked marketers about their use of 20…

The Last Word on June 2017

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Why Mark Zuckerberg Was Wrong About Email (Inc.) Growth in Digital Users in US (The Next 10,000 Hours) How the top 100 US e-retailers are using welcome emails (and what marketers can…

The Marketing Book Podcast: “Email Marketing Rules” by Chad S. White

I had the honor of being the very first email marketing book author on The Marketing Book Podcast, which is hosted by Douglas Burdett. During episode #130, Douglas and I talk about: How email marketing is de-siloing and being integrated with other channels and business functions How email is granted media, not…

Webinar Recording + Q&A: Building Successful Email Workflows

Based on our 2017 State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending. The report is focused on industry averages, but what does the exceptional email…

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