3 Embarrassing Subject Line Mistakes to Avoid

Subject lines are incredibly powerful, and marketers know it. That’s why, for instance, subject lines are by far the most A/B tested email element, according to Litmus’ 2016 State of Email Design. But despite the recognition of their importance, subject lines mistakes are not uncommon. These mistakes are devastating to email performance…

Make Your Unsubscribe Survey More Actionable

Subscribers opt out for a variety of reasons and you don’t know which reason drove a particular person to unsubscribe unless you ask. That’s why some brands conclude their opt-out process with an unsubscribe survey that asks in one form or another: Why did you unsubscribe? Understanding why your subscribers opt out…

Email Attention Spans Have Gradually Increased over Past 6 Years

Mobile phones, Twitter, texting, video games, and other digital era trappings have been blamed for shortening our attention spans to less than that of goldfish. You might be tempted to throw email in that bucket…but you’d be wrong. According to an analysis of billions of emails using Litmus Email Analytics… The average…

The Last Word on February 2017

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Should we stop inlining styles in emails? (Medium) Gmail promotions tab inbox delivery stats (Zettasphere) America Loves Email (Relevancy Group) Email, LinkedIn and white papers remain key strategies in lead gen for…

The Email Professional: A Snapshot

More than 3,500 marketers completed our State of Email Survey, which closed at the end of January and explores how brands plan, build, approve, send, and ensure the deliverability of their email campaigns. We’ll be releasing the findings of that survey in the weeks and months ahead, but in the meantime we’d…

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